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Here's a lesser known attribute of JPG (.jpeg) images that can help with optimizing your site. Right click any jpg image and choose properties... then click the details TAB. Use the site name or article heading as the Title. Place your H1 Heading or tag line in the Subject field. For Ratings always 5 stars. Keywords in Tags and paste your entire article into the Comments field. You now have perfectly optimized images for Google to find and they will often show up in the "Images For (search term)" in organic search. Not only that but will be matched to the article, as well, if the keywords are not those that people pay lots of money for in Adwords. Even so your article can still show up on page one with enough backlinks.
We can help! Contact us today for a FREE consultation. We will explain more about websites, blogs, and email newsletters, and what they can do for your business.
The easiest way to increase your Google rankings is to increase the size of your website. That's the reason why Wikipedia ranks #1 on Google for so many keywords.
The simplest way to increase the size of your website is to add a blog and post to it as frequently as possible. The more frequently you can post, the faster you will see an increase in rankings and traffic.
Focus on producing the highest quality articles you can for your blog. Educate, inform and entertain... don't sell! Adding value (instead of selling) will result in more links to your website and higher SEO rankings.
Ask yourself these questions:
In the old days, direct marketers could tell you which day of the week was the best day to send a direct mail piece out on. Then there was e-mail marketing. Studies show that you should send your e-mail marketing message out on Thursday because you'll get more opens and click-throughs on that day. But what about blogging?
Blogging is a little different. Unlike e-mail or direct mail marketing, with a blog you can achieve high search engine rankings. The more you do it the better your chances of seeing your content rank in the top 3 positions on Google and Bing.
With that in mind, then, every day of the week is the best day to blog. In fact, you could say it's better to blog three or four times a day every day of the week. After all, not only is quality important, but quantity can get you there as well. Ideally, you'll focus your content on quality and quantity. But let's face reality. You do have a budget.
So when should you blog? How often and when? You should blog as often as you are able to and as often as your budget will allow. When you blog, focus on your efforts on delivering high quality content that talks to your target market in terms they can understand. Otherwise, what's the point?
If you can imagine yourself thumbing through an old card catalog system at your local library, you'd find that there is a certain quality to the system. Every book is cataloged according to a numerical system called the Library of Congress cataloging system. And you see all the same basic information with every listing. It's designed that way on purpose.
While the Internet is certainly not your public library (and much of the information you find online is suspect), in terms of finding the information that you want to find, there is a quality system built into the search engines where people go to search for information.
Each search engine has its own quality guidelines, but the leading search engine - Google - sets the standard. You can learn more about Google's quality guidelines on its website.
Bing, the No. 2 search engine online, also has its quality guidelines. Note that they're not a great deal different than Google's.
While there are similarities to the quality guidelines, there are also subtle differences. That's why website owners will often find their web pages doing well in one search engine while not doing so well in others. But you also have to consider the level of competition. For almost any niche there is quite a bit more competition for Google search rankings than for search rankings at any other search engine - even at Bing.
So what should you make of this? As the owner of a business who is trying to get your web pages to rank for your key terms, it's important to know the search engine guidelines and to abide by them. There are penalties if you do certain things wrong. And the rewards for doing all the right things right include higher rankings, more targeted traffic to your website, and more revenues from good landing pages that close the sale.