It doesn’t matter what kind of business you are in. Whether you are a small business, single person shop, a growing family business, a successful employer of dozens of people, your goal is the same. You want to get the word out about what you have to offer. Obviously, you know about the importance of having business cards and a website. You might also need to have printed materials to give to customers to tell them about existing or new services. It might be to your advantage to have a Facebook page, a Twitter account, or paid advertising. As you weigh the advantages and disadvantages of various forms, don’t forget that you might be able to get some ** FREE ** publicity from your local newspaper.
Here are some ideas:
At one time, businesses used brochures as one of their main marketing techniques. When social networking and social media marketing came into the picture, printing brochures started to be considered an extra expense that just wasn’t necessary. After all, there isn’t a printing expense when you market online? Right? Small businesses continue to wonder if brochures are even worth printing anymore. Have we really become a paperless society?
Not completely. Small businesses usually have a small budget, and a fairly inexpensive way to market your business to new customers is by creating a brochure that can be strategically placed, handed out at conferences or at meetings. Brochures provide valuable and quick information about your company, the product or service you provide and how to go about getting it. People sometimes forget to check online or can't remember the website. Brochures are kept in your pocket or wherever you placed it.
Small businesses can use brochures is so many ways. For instance, if you print out a brochure, a person may take it home or back to their business, and set it on their counter. Just like a billboard, the brochure immediately grabs the attention of anyone who can see it. Having something in print still conveys credibility and trust.
There are steps that you need to follow in creating a successful brochure.
People still like to hold paper in their hands that provide information. We are a technically-oriented society but still trust traditional ways of getting information. Also, our population consists of older Americans who rely on print for information. Brochures can still attract new customers – old and young -- on a reasonable budget. Plus, you can always upload the brochure onto your website.