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Ten Timeless Tips for Smart Marketing and Selling Online

10/15/2013

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  • Sell, sell, sell. The rule is quite simple. Marketing strategies are all about selling a service or product. No matter how brilliant a marketing campaign is, it is still a failure if it does not sell anything. The creative brilliance of the campaign should not overpower the message of sales. If you remember the advertisement, but not the service or product, then the strategy did not work.
  • Stick to proven marketing principles. There are proven marketing principles and they encompass all the mediums that we have today, even social media. Before online platforms were created we had to market using traditional means. With time, the advertising mediums change, but we need to follow the same principles.
  • It’s all in the planning. Without an appropriate plan, money will be wasted and the marketing strategy might not work at all. Tactics must be outlined in detail even if the business is very small scale. A scattered approach is not going to work for the business at all. 
  • Is the product strong enough to sell? Essentially, the product has to be strong enough to be the focus of a marketing campaign. It does not matter if the marketing team is the best in the world if the service or product is not excellent.
  • Get hold of the data. Companies who have access to industrial databases are at an advantage. They have the edge over the competition, especially those who use the data to gain relevant insights. 
  • Know how to listen. Many believe that listening is the number one marketing skill. It is not surprising that the most effective listeners execute the most effective marketing campaigns. Listening is a skill that comes with empathy and is fueled by curiosity. 
  • Show people how they’ll benefit from the product. Since people are concerned mostly in what interests them, it will be smart to focus on letting them know how a service or product will be beneficial to them.
  • Relevance is the key. A smart marketing strategy is one that grabs hold of people’s attention at a split second. People must find the message relevant to their lives. If they do not then the message will be lost.
  • Target human emotion. Making a product sell is all about engaging people to feel for the product being offered to them. This is the foundation for establishing loyal customers. This also fully defines the brand. Your brand has to elicit an emotional reaction.
  • Identities evolve. Although brand logos and online identities can become the image of the brand for a certain period of time, things eventually change. This is the nature of branding. Trends are always changing and makeovers define modern-day advertising. It helps to keep a fresh approach. 
Contact us today, to make a difference in your marketing campaign. 
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Good To Great

5/22/2012

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One of the key things that Jim Collins empasizes in his classic management book “Good To Great” is to get the right people “on the bus.” He talks about company owners who know where they are going and how they are going to get there. He described that as “the bus” and that there are lots of seats that need to be filled on the bus.

He warns, though, that it is vitally important to get the right people in the right seats on the bus.

He wrote: “You are a bus driver. The bus, your company, is at a standstill, and it’s your job to get it going. You have to decide where you're going, how you're going to get there, and who's going with you.

Most people assume that great bus drivers (ie business leaders) immediately start the journey by announcing to the people on the bus where they're going—by setting a new direction or by articulating a fresh corporate vision.

In fact, leaders of companies that go from good to great start not with “where” but with “who.” They start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.”

This is one of the most important steps in hiring a graphic designer. “Get the right person.”
While no one wants to spend more money than necessary, the price should not be the deciding factor. While geographical proximity can be a help for face-to-face meetings, that is less important every day with other forms of communication.

The key factor remains: Find a graphic designer who listens and grasps what you are about.

Your message is about so much more than simply describing the product you have to offer. Yes, it needs to include specific information but it is more important to weave the right message through the pages of your website, through the art on your business cards, through the way a reader responds to the whole package.

Remember: the companies that have been the most successful historically according to Collins, are the ones that focused on getting the right people on the bus.
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Learn how to connect with customers.

1/10/2012

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Why Does Being Online Matter?  Watch this video to learn why having an online presence is critical for growing your business. Tell your potential customers about your business, your products and services, and promote sales. Contact us today to get your business online.
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