With experience of running a business, one learns that the website is the face of its business, and is very important for the company's success and growth. It is the key platform where your business interacts with leads and clients. Your website design needs to work for you. You should probably ask these questions.

• Is my website making me enough money as it should?
• Is it bringing quality leads?

In the majority of the cases answers will be disappointingly no. Your website should look like an online billboard; it should be operating as a lead generating machine that motivates the potential client to make purchases of your products and/or services. It should speak for itself.

Design of your website is the main component of lead generation. Most of the successful business websites have the following four aspects in their website design:

1. Content of the website should be professionally written.
Content writers can help to create quality content for your website with their unique talent of writing and expertise in marketing and selling services to buyers. If you want to have an increase in the leads generated from your website make sure it’s written by a professional content writer, otherwise you won’t be able to reach the targeted audience.
Content writers use the following tactics to increase the lead:

1. They research about the service and know the targeted audience.
2. They have an expertise in marketing strategies.
3. They present the problem in a unique way gradually reaching a solution and hence selling your service in a creative way.

2. Website design oriented towards lead generation.
Every website should be designed for a specific purpose and have a clear "cal-to-action", in our case it is to generate quality leads. An experienced web developer understands the importance of the good website design. If your website is well designed it will lead the user to the contact section which will add conversions. Without a thoughtful web design, users may lose interest. Make sure you give importance to these issues while designing a professional website.

1. Colors scheme and tone
2. User friendly
3. High quality images

You can also view portfolios to get understanding of how a good website looks.

3. Websites need to be search engine optimized.
Every business owner knows the importance of search engine optimization (SEO). It’s very helpful to succeed for a business by ranking it high on search engines. The design, content and key words linking with your service gives good results when we talk about lead generation. While launching a website, good use of key words, structure and solid back end is just not enough for ranking. Social marketing is also very important.

4. Superiority in Website Functionality.
You won’t be able to get a lot of reach if your website is broken, not updated and slow. To get more leads your website needs to be fast, and should have a structure that is easy to understand. Some of the common mistakes can be:

1. Website navigations that are sprawling
2. Information not easily accessible
3. Pop up adds and scripts that slow down the loading of the page

Make sure to follow these four aspects in your website design to get more reach. Contact us today with any questions or to discuss your site needs.

1. Professional Website
Your website is the basic building block to a strong online presence; not having one makes it difficult to get your business found. It is important to have a strong website that is optimized with the proper keywords and responsive for all platforms.

2. Blog
Provide unique, compelling, high-quality content on your website. Keep your content fresh and updated regularly.

3. Social Media
Sites like Facebook, Twitter, and LinkedIn are keys to small business growth. These platforms have become huge forums for people to share, discuss, and promote businesses. Social “Likes” are factored into search rankings, and they can drive significant traffic to your site.

4. SEO
Search engines consider many factors in ranking your website. Search engine optimization (SEO) refers to the process of “optimizing’ both on-page and off-page factors to achieve high rankings for targeted search teams to reach your target market.

5. Online Directories
Citysearch, Superpages, Google Places, Yahoo Local, Bing Local, Merchant Circle, Yellow Pages, Kudzu, Yellowbook, Local.com, and Manta are just a few of the locations where you should be listed. These listings are important for local search because they help establish your NAP location (Name, Address, Phone Number) and improve your relevancy and position.

6. Online Reviews
Almost three quarters of U.S. internet users who go online before deciding to make a purchase search for consumer reviews. Others’ opinions of your products and services are very relevant in online marketing.

Need help from local experts in online marketing and implementing best practices in website design and online marketing? Contact us today!

Opportunities for marketing have drastically changed in the past few years due to the emergence of the internet and advancement in technology. Not only is native marketing taking over traditional advertising, but direct selling and network selling is taking over traditional salesforces (consider the rise of brands such as doTERRA or Cutco). If you are involved in direct selling of any kind, don't think that you can't utilize the power of online marketing too. By using a personalized marketing strategy on your own website and tapping into the power of social media sites, you can increase brand awareness and produce more leads or sales.

Use a Professional Website Design
While the internet is a great place for marketing, you don't want to just use a cookie-cutter template to market your business and products. You must distinguish yourself from the thousands of other people in your industry. All too often, direct sellers will just use the marketing tools that are provided by their parent company. It's much better to utilize a professional website design and build your own brand. By adding that extra amount of flair and personality to your marketing, it sets you apart from all the other sellers in your niche. You can become an authority figure who people respect when you have a site that's been created with a professional website design.

Social Media Pages Work
Social media sites are one of the most popular destinations on the web. By starting a Facebook Page that profiles your brand, you have a chance to connect with other individuals who may be interested in your business or the products that you sell. You can send your social media Page visitors directly to your website so that they can learn more about your brand and what you have to offer. By having a professional website design on your site that uses the same colors used on your promotional page, it helps strengthen your brand awareness. People love to share videos and images with their friends. If you create value and post it on your Page, it's likely to be shared.
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Success With Tweets
By utilizing Twitter, you can quickly inform followers about contests, events or discounts. It's also an excellent platform for network marketers, which is all about gaining more people. Market your events and use the chat session feature to start a discussion with anyone who is curious about your business. Use the Search bar, to look for other people who are tweeting about your company and products. When you discover a positive comment, use that as a testimonial and add it to your Favorites list.

As you can see, having your own branded website and a combination of marketing that includes social media sites, you can increase your brand awareness, which will help boost leads and sales.

The goal of your website is to increase engagement with potential customers and individuals who are already familiar with your brand. How your website is designed will play a key role in impacting business sales. To ensure that your site is fully optimized to provide positive interactions with visitors, it's best to incorporate these 5 guidelines into your website design strategy:

1. Colors and Appearance
The colors that are used on your website should be appropriate for your industry. As an example, green is often a color that's used on financial websites as it provokes a look that is financial. It can be associated with the color of United States currency and is one of the cooler colors. Also, you will see the color blue on these type of sites. A feeling of trust is associated with this color and that's important for an audience when financial information is being discussed.

2. Satisfaction and Consistency
When a user visits your site and sees a visually appealing design, it predisposes them to automatically be satisfied with the services or products that you sell. Their mindset will be more approving and positive. As an example, imagine a large brand like Samsung. They offer product lines such as Samsung appliances, smart TVs, cameras, computers and PCs. Within all of these product lines, there is a strong relationship and brand identity.

When marketing is conducted, the personality and attitude of the brand is projected. This taps into the subconscious mind of a customer. It just feels better to purchase from a brand when you respect them and have loyalty to their products. This can be projected with the design of your website.

3. Loading Speed
Another factor that should be considered in your design is the speed at which your content appears in the browser. Faster loading times equal user satisfaction, and it will also increase your chances of being ranked higher in the search engine results pages as Google factors this element into their algorithm.

4. Mobile Responsive Design
Each year, the number of smartphone users on the internet is rising. Individuals have switched from personal computers to smaller devices. This interaction requires you to make sure that your website can be seen on all types of devices -- personal computers, tablets and mobile phones. To ensure that your website correctly appears in the browser for each device, you must use a responsive design that automatically changes the size and position of the content on your website. If you don't have a responsive design and a potential customer lands on your website with their smartphone, you will lose a potential sale if they have to scroll all over the place to navigate your content.

5. Placing Your Call To Action Elements
You can increase your conversions by placing prominent call to action elements on each page of your website. By simply telling your visitors to "click on a button" or "read more," you are provoking a response. This entices your audience to perform an action that will take them one step closer to completing a sale. When a call to is used at the end of an article or above the fold on the main page, it attracts attention and increases engagement.​

​Content marketing has a ton of benefits for your business and can really augment a decent marketing strategy. The practice can increase the online and real-world visibility of your brand, enable you to hone closer and deeper relationships with your customers, and increase customer loyalty among the customers that you already have under your belt. But along with written articles and words, what other kinds of content should your business be using? 

• ​Benefits of Content Marketing 

Content marketing enables you to establish yourself or your business as an authority online and someone that fans, clients, or customers can go to for instant, comprehensive solutions. In terms of the raw numbers, content marketing is a great way to boost organic traffic to your website and buoy your social media performance. 

• Social Media 

A social media presence is a must-have item for businesses looking to squeeze the most out of their content marketing. You can hire a social media manager to handle all of this for your company. You can also choose to get in their yourself, answer customers' questions as they come up, disseminate your blog content, and post positive user reviews on the most popular social media platforms like Facebook, Twitter, and Instagram. This kind of social content establishes you and your business as someone with a real, vocal presence.

• How-to Guides and Whitepapers 

These two things go hand-in-hand since they both can be incorporated in your content strategy to position your company as a professional, reputable, and knowledgeable source of information. How-to guides are also immediately useful to your audience since they show them how to use your products and services. Whitepapers, on the other hand, can give current and potential customers a quick rundown on industry news. 

• Relevant Blog Content 

Your blog should form the cornerstone of your content marketing strategy. In your blog, you should be addressing customers' current concerns and sparking their interest with industry trends and new product offerings right around the corner. A website design company can help you understand how a blog works, and how you can incorporate a blog page onto your existing website. 

• Videos and Reviews 

You can post positive customer reviews, as well as explanation videos on your core website to help customers move towards a buying decision. Both frame your brand as an authority. Videos are also great visuals into how your company operates as a whole.
 
To be truly effective, your content marketing needs to encompass social media, search engines, and PR. You should also be couching your content marketing within a larger inbound marketing campaign designed to create leads and boost your inbound traffic. Content strategy is another important facet to all of this. So, what more can you do?