Many business owners actually underestimate the benefits of a successful marketing strategy for their business. But marketing is an essential part of helping any business to maintain growth and continue improving over time. Here are a few marketing strategies that are known to be successful and to make a huge difference for the businesses who implement them.
A referral program is an incredibly effective marketing tool that allows you to get more customers from your current customer base. Referrals tend to be essential to businesses because you can start new business relationships with a high level of trust. Your referral program should encourage customers to suggest your company to their friends and relatives. Reward systems like offering discounts or gift cards can be a great way to encourage referral behaviors. Make sure that you let every customer know about your referral program so they will help you to build your customer base.
You may not think improving your customer experience is part of the marketing process, but it definitely is. When customers know that you care they are more likely to return. Being responsive and helping customers on social media can increase revenue by up to 81%. Take time to improve your customer experience both in person and online to allow your customers to feel more valued when they visit your store. This will make them happier about continuing to work with your company and excited to see what you do next.
User Generated Content
One incredible way to do marketing for your company is to take advantage of user generated content. This type of marketing strategy allows your customers to easily create their own marketing materials and tag your business. One of the benefits of this kind of marketing is that it gives you the chance to see the creative work your customers can do on your behalf. You can incentivize this kind of marketing by offering rewards to your customers for creating their own marketing materials. You will be impressed by what you see and may be surprised by the creativity and innovation your customers show.
With effective marketing strategies you can improve the way your business is seen and experienced by potential customers. When you make it your focus to find effective marketing tools and use them well, you will definitely see the difference. And then you can get back to focusing on the business work you do best.
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Marketing is an important part of any business. There are many different strategies and tactics you can use. Competitive marketing can help your business to get ahead, so it’s important to learn how to best apply it.
Keep Up With Trends
If you want to be competitive, then you need to know what other people are doing. You should be aware of the current trends in marketing so you can see how other businesses are using them and how they can work for you. If a marketing tactic is popular, then usually there’s some merit to it. Typically, you can look at the popular trends and then make adjustments to the advantage of your business. There are lots of ways you can be aware of trends. Keeping up with social media is one of the best ways. Social media is updated quickly, and most trends will be apparent there. You can also stay updated by perusing industry blogs and newsletters. These will give you lots of information along the way.
Technology has truly innovated the marketing process. You can use software to automate many aspects of your marketing. For example, you can use software in your social media marketing as well as email marketing. It can help you to maintain consistency and make it easier to perform tasks for your business. Software is also an important tool for gathering data about your audience so you can improve your marketing strategies. In many cases, software is the best way you can market and if you want to keep up with the competition, you need to get on board. 84.5% of digital display ads were bought with programmatic software in 2020. With such a high percentage, it only makes sense to get involved.
Know Your Audience
When it comes to marketing, one of the most important things you can do is take time to really know your audience. Doing so can help inform all of your marketing decisions and it can help you stay ahead of the competition. There are several ways to know your audience better. First, you can look at your current audience. Understand your customer base and know what their patterns are. You can also define your audience for yourself. Picking a more targeted audience can help you make more specific marketing choices.
Competitive marketing will help you to keep up with your competitors and find ways to move beyond them. You want to do all you can to improve your marketing strategies. Explore new ways you can make your marketing more competitive.
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A good website makes a bigger impression these days than a good front lobby—and that’s because, more than ever, people are researching business online long before they ever give you a call or walk through your door. Whether you’re completely e-commerce or a Mom-and-Pop shop, having a website that comes up on the first page of a search engine is essential. To design your website in a way that is SEO friendly, don’t forget these three things.
Blog Content That Intrigues
The biggest way to be searchable and attract traffic to your website is to make sure there is a blog feature, and that blogging is actually happening. Putting a few articles up on general topics isn’t usually enough—you’ll need to research what it is your target market is looking up on search engines and then create a lot of content answering every aspect of it. Often businesses think that a blog is the time for long-form advertisement, and while it is a great step towards a lead, the blog content needs to answer the question thoroughly and in an interesting way, not just sell a product.
Access to Easy Client Communication
Another sign of an SEO-friendly website is one that is designed to communicate easily with clients. Customers should never be left out of the loop of communication. On a website, having multiple places like an FAQ page, a chatbot, and a Contact Us page will drive a lot more traffic and multiple clicks on your website—which is important, considering people usually click around a business site at least 5 or 6 times before actually buying something. Even showing a willingness to communicate goes a long way in improving the chances of a site user turning into a client.
Updating to Stay Relevant
The last and not often remembered way of being easily-searchable on the internet is to constantly update your website. Whether it’s the front page, the blog content, or another part of your platform, making sure you never become an old, never-updated website will put you a lot higher in the Google algorithm. It may be a small thing, but forgetting this one will make the other two tips null and void.
The future is digital, so getting noticed on the world wide web is worth your time. Your business will have a bright future ahead as it continues to establish and maintain an online presence. Get on that blogging and updating, and you’ll see a big difference!
We can create a great website for your business! Contact us to get started.
Virtually anyone with experience in business knows that marketing has a crucial role to play in attracting customers, both new and repeat. What is perhaps a little less obvious is that not just any marketing strategy or concept will do, and certainly not for every business. Marketing is anything but a one-size-fits-all tactic, so how do you choose the right one for your business?
Identify Your Goals
Sure, there’s the overarching goal of marketing to help a business succeed, but what does that mean for you specifically? Different marketing strategies may work better for different purposes. For example, SEO strategies can help improve your online visibility. Email campaigns, on the other hand, can help encourage previous customers to return to make more purchases. Is your goal to grow your new customer base? Do you want to see sales rise? Those may sound like the same goal, but there are nuances that can influence which strategy will best help you achieve your goal.
Understand Your Company Needs
Identifying and setting goals for your business and marketing campaigns is good, but there’s something you should do first. Before you start setting goals, you must first understand what your company’s needs are. It’s easiest to identify a solution and work towards it when you know what needs it’s fulfilling first. For example, 74 percent of small businesses view keeping up with technology as a very important key to the success of their company. The ability to keep up with technology is the need. From there, you can determine how to do it and set the goal to achieve it. Ideally, your marketing concepts will be what helps you achieve that goal and fulfill the need.
Know How to Reach Your Audience
You may have a high-quality marketing strategy all planned out, but what good does it do if it doesn’t reach the consumers you’re trying to target? Not all marketing concepts are going to appeal to every demographic. If you want your strategies to be effective, they must be designed and carried out in a way that allows them to actually reach the intended audience. Take social media, for example. Different generations use social media differently, which means you need to understand which ones to focus on if you intend to leverage social media in your marketing.
There’s a lot that goes into deciding what marketing concepts or strategies to use at any given time for any particular business. Identifying goals, understanding the needs of the business, and knowing how to reach your audience with your marketing are just a few of the things you should do to decide which strategies to use. Take them into consideration every time you start working on a new strategy to help guide you to the ones that are most likely to work best.
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Every business needs to develop strong marketing strategies. With the right marketing, you can increase brand awareness and grow your business. Of course, it’s helpful to know which strategies will bring you the most success.
SEO or search engine optimization marketing is centered around improving your overall ranking to increase website traffic. Your SEO ranking determines where your website will appear in a search. For example, a high ranking will put you near the top on the first page of search results. By improving your SEO, you can increase your exposure and make it more likely for people to click on your website. Your ranking can be improved in a number of ways. Start by increasing the quality of your website with a pleasing design, faster loading speed, easy navigation, relevant content, etc. It pays off to put time into your website. The better it is, the higher your ranking will be, and more people will see it and be exposed to your business.
One marketing strategy that is becoming widely popular is content marketing. With content marketing, you regularly produce content related to your business. For example, if you own an insurance company you might write blog posts about different insurance types or common insurance questions people have. The benefit of content marketing is people will often be searching for information related to your business and if they find your content, they will also see your business. Having a lot of content can also boost your credibility and make your business look more reliable. Marketers around the world believe content marketing to be the most effective digital marketing technique.
Social Media Marketing
Many businesses have begun to embrace the use of social media for marketing. Social media is an excellent tool because it reaches a very wide audience, and it allows you to advertise and interact with your customer base. There are many social media platforms you can choose from, so you can find some that facilitate your marketing needs. You can use social media marketing to advertise your products and services, gather feedback from your followers, and increase your brand awareness. There are tools available to help you manage and monitor your social media marketing.
When you employ efficient marketing strategies, you can increase the awareness of your business and find more clients and customers. It is an essential part of growing your business. Using multiple strategies can help you toward success.
Enhance your marketing efforts even more with a great website! Contact us to get started.
As a business owner, you are probably super aware of all of the costs and financial needs that your company has. There are areas where you might be able to save money by going with cheaper options, however, there are some things that you should never skimp on, like certain technology features and tools. Here are a few examples of technology that you want to wisely invest good money in, as each of them will greatly benefit your company and employees.
Web Hosting and Design
First off, you definitely don’t want to be stingy with your money when it comes to investing in web hosting and design. There are certain design techniques that you can use to make your website more interesting and attractive to viewers, which is something that you’ll want to invest time and money in to accomplishing. Often, when new and potential clients are interested in finding out more about your company, they’ll try and find your website on the internet. If your website is aesthetically attractive, easy to maneuver, and well organized, visitors on your website are much more likely to buy your products, request your services, or contact your company.
Employee Management Software
Another important technology investment for your company is employee management software. Regardless if you have few employees or even hundreds or thousands of employees, you’ll want to make sure that you have a way to keep track of and take care of each employee. Quality employee management software will allow you to do many things often related to an HR position or department. For example, it will allow you to quickly and easily manage payroll, organize benefits, input special recognition, or organize other employee details.
One of the best ways to protect your company is to invest in data protection. Data protection technology can allow you to safely use IT services and create sensitive files with important information that can be protected and stored. It can help your employees to have better control over their personal data as well as company data. Unfortunately, there are people on the internet that seek to break into your company’s important data and harm the privacy of you or your employees. Keeping your IT services up to date will prevent you from falling victim to malware or other attacks. This is a great way to protect both customer and company data, which will ensure the peace of mind of all your employees.
Recent advances in email application technology have facilitated business communication and email use, diminishing if not eliminating the demand for in-house and desktop email services. Today, many businesses use email applications to send automated updates and responses, communicate with clients, and spread information securely and efficiently. Through email application technology, businesses can network with important contacts and even market to their target audiences. Quality email applications will be able to accomplish each of these tasks without annoying your customers with unsolicited ads or spam messages. This technology allows you to quickly manage your business emails and save time for more consuming or demanding elements of your business.
Automated Customer Service
Providing customers with self-service hasn’t always been the most popular option, but recently, software applications have been developed that provide consistent, quality automated customer service. Certain software might offer features like an automated answer for phone calls, an automatic text chat that pops up on social media sites or internet websites, and other offerings of automated service applications. This removes the need for customer service positions, allowing you to train your employees in more important positions. These applications can even be used to provide a space for customer feedback so that your company can know how to retain your audience and improve your service. This is one element of technology that you’d definitely want to splurge on, as quality support applications with dedicated technicians can save your company a lot of time and money when helping customers with questions.
Content Management Technology
In a world that depends so much on internet content, social media presence, and easily accessible information, it can be overwhelming to keep your business’ web content updated, especially if you or your IT employees aren’t super familiar with the different elements of the website coding. Content management technology greatly simplifies this process. It can allow your business to update, modify, and enhance your website and online content without having to hire an independent coder to help you with the website HTML or coding. Investing in this technology will allow you to keep your online presence updated, which will attract more customers and allow for greater networking.
Social Media Networking
Many small businesses learned the great power and influence of social media networking and marketing when the world shut down for quarantine during COVID-19. Countless businesses were able to stay afloat as they launched sales, grew their audience, and made connections through their online presence on social media. Companies that invest money in their social media accounts can launch popular advertisements and use handy features like swipes for links. Some companies like to create entertaining content like YouTube videos, or Instagram reels, allowing customers and viewers to engage more in the behind-the-scenes experience of their business. These features facilitate growing a bigger audience and enhance the customer’s experience, making the business more successful in its online endeavors. Since society today depends so much on social media to communicate, shop, and discover, businesses should be doing the same by investing money in social media accounts and features.
Just as the world’s technology is constantly shifting and advancing, the technology that your company uses should likewise be developing and facilitating your company’s productivity. Remember that there are certain technological features that are worth every penny that your company may spend on investing in them. These different kinds of technology will allow for greater success in your company’s goals, both for employees, products, and customers. Using effective and quality technology can change your company forever.
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Developing your brand as a product for everyone takes time. Not only do you have to reach out to people and show them why your product matters, but you have to do so in a way that lasts. Becoming a household brand will secure your company’s financial future for years to come. But how do you accomplish this in the first place?
Make An Impact
The main way you can start becoming a household name is by sticking out. Not only can your brand’s ambition be eye-catching across the market, but if your product does something totally unique and helpful, it will fly off the shelves.
Most of this will be decided in the developmental stages. What products are you creating? Who are they designed to attract? How can it make people’s lives easier? Advertising these questions early in your marketing plans will help you make a splash in any industry you might be facing. Coming up with something catchy and repetitive is another effective advertising strategy.
Now that you have the product and the marketing strategy, you can move on to establishing your business’s brand. Your branding is essentially the way that other people view your product. If you had a previous image that doesn’t match your vision now, it is time to rebrand.
Social media is a great way to form an image of your company that is relatable to the consumer. Use humor, more casual language, and an optimistic tone. Additionally, you can use the right content to drive prospective clients to become loyal to your brand. Before you know it, your product will be in the hands of even more consumers.
Widen Your Audience
Once you have a dedicated audience, all that’s left is to continue to help it grow. If your product fits into a kind of niche market, you may want to add something to your repertoire to achieve broad appeal. This means that people of any age, gender, and hobby can understand the product immediately and accept its use.
Occasionally, you’ll have to change up your voice for different audiences. With social media settings, you can pick and choose who sees particular advertisements. This gives you even more control in developing your brand’s role in people’s lives.
With enough time, work, and patience, you’ll develop your business into a company that is needed by thousands—maybe even millions. Using digital tools, finding ways to make an impact, and aiming for broad appeal will only make your sales increase and your wallet expand.
Read this next: Staying Afloat: How to Keep Customers During a Downturn
Your communication with your customers changes their perception of your business and everything you stand for as a company. Having excellent customer service matters, and this includes how it is done as well as when it is done. Add in social media work, and it’s a lot to manage! Here are a few ways you can boost your customer communication online.
Encourage Feedback and Respond
You want your customers to leave you reviews and feedback. It’s proven to be one of the most beneficial ways to get effective advertising, and word of mouth advertising is always useful. Getting customers to engage can be as simple as offering coupons for a discount if they leave a review, or offering online polls on social media. It benefits you to respond to online comments, especially to resolve negative ones. Remember, everyone gets negative comments sometimes, but fixing them with panache means happy customer loyalty!
Enhance Your Marketing
In interpersonal communication, there are four parts: verbal, non-verbal, visual, and written. Your company needs to be consciously aware of and utilizing each portion of communication skills. For example, telecommunication is a critical part of many companies' marketing strategies. It is a proven use of verbal communication. To add in non-verbal communication, you need to be in person with the customer, and see what body language they are using. This isn’t possible at all times. Visual and written communication have to do with what graphics and verbiage you use as a company. Each aspect of communication needs to match your branding. Having, for instance, casual verbal communication with a formal branding and formal general persona.
Blog the Blog
Having active blog content, ideally daily, means that you have a higher SEO rate because active websites are ranked higher than inactive ones. Likewise, being seen as a professional in your field that has expertise increases the likelihood that potential customers will choose your work when they have a need. Best of all, when you blog often, your customer feels they already “know” you (or at least your online persona) and is more likely to feel comfortable doing business with you!
Learning communication styles might seem tricky, but a lot of it is intuitive. You use interpersonal communication with family and friends already, so adding customers into the mix is just a small step. Remember you are always communicating information from your business, even if choosing not to communicate!
Having good customer communication online starts with having a great website. We can make one for you! Contact us today to book our website design services.
Every business has to face ups and downs but dealing with the downs can be frustrating for even the best businesspeople. It can be incredibly tough to figure out how to make it through a downturn with your customers intact, but it is not a hopeless situation, and if you do it right, you can make it through stronger than ever. With the tips below, you will have a few ideas to help you maintain your customers even when times get tough.
Invest in Marketing
For some companies, marketing is the first thing to go when times get rough and a recession hits, but this isn’t a good idea as it can cause you to lose all chances of bringing in new customers. Finding ways to market your business as something useful (especially during a recession) can help you to stay afloat. Make sure to gather data about how your customers are spending during the recession and use that data to drive your marketing. According to Info Entrepreneurs, understanding customer needs and showing how your products and services meet those needs can more effectively bring in new customers.
Stay in Touch
Good communication is always an important part of running your business, but it is even more important when you are going through a recession. Helping your customers and staying in business requires effective communication strategies that keep them in the loop. According to Franchise Gator, knowing what your customers want, expect, and need requires good two-way communication. Make sure to reach out to customers in a way that prompts responses so you can stay on top of what your customers want and need from your business.
Improve Your Customer Service
During a recession, it is more important than ever to make sure that you are providing really great customer service to every customer who comes in your doors. Recessions are frustrating and scary for everyone and a friendly face at a business can make a huge difference. According to Ruby, you should make sure that your employees are getting the support and training they need to provide excellent customer service. The better you do at improving customer service, the stronger your customer relationships will be.
Staying afloat during an economic downturn is a big challenge for every business, but it doesn’t have to get you down. Take time to stay in touch with your customers and treat them well so they know you are a business they can count on. With strong customer relationships, your business will be much more able to weather the storm.
Take your website and marketing to the next level with a great website design! Contact us here to get started.
At this point, most people know that having a social media presence is a pretty important part of running a business. However, they may not know exactly what benefits social media can bring. When you’re able to make the most of your social media presence, you can bring in new customers, market more affordably, and establish your brand. All of these things will help you to be even more successful within your industry.
Focus on Producing Content
One of the things you need to do to make sure that you are using your social media presence to the best of your ability is to regularly put out high-quality content. If you want your content to be successful, it should be original and tailored to your audience. By making sure that all of your content relates directly to your followers, you can create content that they enjoy.
Partner with Influencers
When you are harnessing the power of social media you can build partnerships with influencers that can help you reach a wider audience. Influencers also bring their own following to the table which means you can widen your reach and find many new potential customers. More than 90% of consumers trust influencers over traditional celebrity endorsements. That means that with influencers, you still access the wide reach while maintaining a higher level of credibility. Influencers often feel more real and relatable than other kinds of celebrities.
Social media contests are a great way to get your audience involved. A well-designed social media contest will encourage followers to like and share your content. It also encourages new potential customers to begin following your social media page. Choose a prize for your contest like a gift card that will encourage the winner to patronize your business regularly. The prize should be of a high value to your customer without making you stretch your budget too far.
Your business should use every tool at its disposal to become more successful. Social media is one of the best tools you have available. Don’t be afraid to use it to help you get what you want. By doing things like these, you can make sure that you take advantage of all the benefits that social media can offer your business.
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