Here is a list of 10 items that are typically included on a website:
There are a few steps you can follow to find the best local website designer for your needs:
There are several ways you can find a good web design company in Gettysburg:
What is SEO
SEO stands for "search engine optimization." It is the process of improving the ranking of a website on search engines like Google. This is done through a variety of methods, including making sure that the website's content is relevant to the keywords that people are searching for, and ensuring that the website's code is clean and free of errors. By optimizing a website for search engines, it is more likely to show up as a top result when people search for related terms. This can help to increase the traffic to the website and improve the overall user experience.
How to optimize a website
There are many ways to optimize a website for search engines. Here are a few things you can do:
How to research relevant keywords for a website
There are several tools you can use to research relevant keywords for your website. Some options include:
What are header tags in html
In HTML (Hypertext Markup Language), a header tag is a type of element that is used to define the headings of a document or section. There are six levels of header tags, ranging from H1 to H6, with H1 being the highest level and H6 being the lowest.
Header tags are used to create a hierarchy of content on a webpage, with H1 tags indicating the main headings and H2, H3, etc. tags indicating subheadings. This hierarchy helps search engines understand the structure of the page and its content, and it can also help to improve the readability of the page for users.
It's generally best to use only one H1 tag per page, and to use the other header tags to create a hierarchy of subheadings.
What are alt tags on a website
Alt tags (alternative text), also known as "alt attributes," are used in HTML to describe the contents of an image on a webpage. They are used to provide a text alternative for the image, in case the image is not able to be displayed for some reason. Alt tags are also used by search engines to understand the content of the image and to provide context for search users.
It's generally a good idea to include alt tags for all images on a website, as they can help to improve the accessibility of the website for users who are blind or have low vision, and they can also help to improve the website's search engine ranking. When writing alt tags, it's important to keep them concise and to accurately describe the content of the image.
How to make a website mobile-friendly
There are a few key things you can do to make a website mobile-friendly:
What is high-quality, unique content for a website
High-quality, unique content is content that is valuable, informative, and well-written. It is content that is original and not copied from other sources, and it is content that is relevant to the website's audience.
Some characteristics of high-quality, unique content include:
How to use internal linking to help search engines understand the structure of the website and how the pages are related
Internal linking refers to the process of linking one page on a website to another page on the same website. Internal linking is important for several reasons:
How to use external linking to add credibility to the website and improve its standing with search engines
External linking refers to the process of linking one website to another website. External linking is important for several reasons:
How to ensure that the website is easy to navigate and that all links are working properly
There are several things you can do to ensure that a website is easy to navigate and that all links are working properly:
Every business and brand is constantly competing for the loyalty of their customers and for new customers to make their first purchase. And when you are competing at that level, it is essential that you take the time to develop advertising that reaches your audience effectively every time. Here are a few important steps you can take to ensure that all your marketing efforts are able to make a strong impact on the markets you are working to reach.
Appeal to Emotion
One of the most important things to remember about creating ads is that you are working to convince people to give your product a try. Using emotional appeals will always be an effective way of reaching an audience and persuading them, as long as you use it correctly. You want to work to create an emotional appeal that connects your audience with your product and makes it easier to visualize themselves using your products or services. It’s important to find the balance so your emotional appeals are effective and do not detract from the experience by making your customers feel manipulated.
If you want your ads to be impactful in the modern world, you need to consider the modern audience. And that means tailoring your ads to match the needs of a diverse audience. In order to do this effectively, you also want to include diversity on your team and with your performers in all your ads themselves. Customers make deeper connections to advertising when they see people who look like them. So if you want to expand your business, you need to create ads that appeal to a wide variety of individuals from various backgrounds.
Make Space for Interaction
Modern ads have a lot more potential for customer interaction because of the various modes you can use to reach your audience. So if you want to use advertising effectively, you want to promote interaction where you can. When your customers can easily interact with your ad to learn about you and your products, they will be more likely to visit your site and in the end, make a purchase.
Your advertising can take a significant amount of your budget, so you want to make sure it is actually doing what you want it to. Creating effective and impactful ads is the most practical way to use your marketing budget. With the tools above, you can make sure that all of your ads are helping you reach your company goals.
Check out this article on 10 common Instagram mistakes and how to fix them!
One of the most important factors of running a successful small business is to create returning customers among your local buyers. If we look at the situation from the perspective of your company website, local search is crucial for small businesses. In over 46% of all searches on Google, people are looking for information about local products and services. If your website is not optimized for local search, you lose a huge piece of the business cake. There is a vast number of potential customers shopping in your area. All you need to do is reach out to them, and that's why improving your local SEO is so important.
The best way to explain how to do this is through a guide that should lead you from start to finish. We will cover all the most important topics. You will know how to approach local SEO optimization by the end of the read.
Google My Business
A no-brainer strategy to improve your local SEO is using Google My Business. It is probably one of the most critical platforms for local optimization today. You need to create a company profile, verify your business, and provide the latest business information:
Share social media posts on Google My Business
Social media engagement is another crucial strategy for a better local SEO. Everyone uses social media today. This is the quickest way to expose your business to more people and quickly gather followers. There are so many examples of social media posts going viral overnight. That could happen to your business as well.
A good piece of advice would be to work with a social media manager on promoting your business. Besides having a lot of experience in this line of work, a social media manager also knows how to avoid common mistakes that you could make. They will show you the most efficient strategies and teach you how to create engaging content for social media.
Once you have that covered, it is crucial to share your posts and stories on Google My Business.
Create locally-oriented content
Local SEO requires location to be a part of the keyword. If you want to optimize your website for your hometown, you need to include its name in the keywords and phrases. The same applies to your content. You need to create content so that it clearly advertises to the local customers. Use content to your advantage, and first grab the attention of your neighbors. Why should they go across the town to get something they can get from you?
Without the location, you are advertising your product everywhere. If you find clients from another city, they will probably choose their local vendors instead of you.
With that in mind, do not waste your resources trying to grab too much of the market. Focus on your local area first.
Use online directories
Online directories are business listings. If you create an account for your company and assign it a category, potential consumers will be able to find it.
This is a promising strategy because it gives you valuable SEO juice. Mentions of your company play a crucial role in local SEO.
The benefits of citations
Citations are mentions of your company in other online resources. Just like on Google My Business and other online directories, your company's name may appear anywhere else. Whether you are working as a guest blogger trying to build a backlink base or on social media, mentioning a business name is extremely important.
It signals Google that other people are talking about your business.
When using online directories and other forms of citations, it is crucial always to provide up-to-date information. Furthermore, fix misspelled words and grammar issues because that can cause a serious problem.
Regular SEO audits are a must
Doing an SEO audit takes time. You need to check all of the keywords and other attributes to make sure they are bringing you results. The tricky part is that the SEO rules often change. Every time Google releases one of the updates, they change the SEO logic.
With that in mind, create a schedule for SEO audits, and stick to it.
Another reason to do regular SEO audits is to check your competition. They might be using similar strategies like you. Make sure to find a way to distinguish your keywords and essential phrases from theirs. If you fail to do this, they might "steal" your traffic and potential customers.
Do reporting to verify if the local SEO strategy is bringing results
Any time you change your SEO, you need to observe the traffic and other important elements. Combine your website with Google Analytics, and do extensive reports on your performance.
If you see spikes or a sudden drop in traffic, that means you did something wrong. Reports are your safety, and they help you verify the success of your local SEO update.
Improving your local SEO requires patience
Keep in mind that improving your local SEO is not something you can do overnight. It takes a lot of time and effort to make it work. Be sure to monitor statistics and note the fluctuations if you notice any. When done the right way, local SEO can help you not only scale but grow your business. Even though it takes time to do it right, the reward is entirely worth it.
META DESCRIPTION: Here are the best strategies for improving your local SEO. Learn how to expose your business to more clients.
Photo used: https://pixabay.com/illustrations/strategy-computer-browser-seo-6725105/
If you want to grow your business, marketing is your best tool. Marketing helps you reach a wider audience, and convince them why they should help support your business. Make sure your marketing strategy is as profitable as possible by utilizing these tools.
Use Research to Back Your Moves
Marketing can significantly boost your business, but doing so is not free. You have to invest money into whatever marketing strategy you choose, so it’s critical that you choose the right one for your business. According to Turquoise, market research allows you to deduce the best marketing strategy for your business. Do research into who your current audience is. If you find that most of your customers are aged 40-60 when you want to appeal to a younger audience, you’ll know where to target your marketing. If this is your current audience, maybe your current marketing strategies need to be revised. This kind of research also includes learning how you can expand your products to appeal to more customers.
Focus On Your Customer
Ultimately, your job in marketing is to appeal to your customer. It is therefore essential to focus all marketing efforts on your target audience. Hopefully, if you’ve done your research, you’ll know what that audience is. For example: emerging adults spend a lot of time on social media so that could be a good marketing strategy. However, if you’re trying to market medical supplies for senior citizens, Instagram is probably not a great marketing tool. Make all of your decisions based on what is likely to apply to your target audience. According to Finch Brands, focusing on your customers’ needs can make you 60% more profitable.
Utilize Social Media
Social media is becoming an increasingly valuable marketing tool for businesses. Utilizing the advertising functions on these platforms can majorly boost your customer interaction. Social media advertisements have the possibility to reach thousands of people every day, and grow your sales significantly. This marketing tool helps you appeal to a younger audience, and can help you seem more credible to customers if you regularly interact on the platform. The traffic that you’ll get from social media posts can also help your website rank higher on Google and boost your SEO.
Marketing is absolutely critical to having a successful business. This is the tool you can use to connect with current and future customers. Make sure you’re utilizing all the proper tools to market successfully.
Check out this article on the benefits of working with a social media manager!
Some business owners foolishly think that they don’t need a social media account for their company. Or perhaps, they think that posting isn’t really important and use social media only as an advertising platform. Unfortunately, these amateurish mistakes can end up negatively affecting your bottom line. Instead, we recommend getting a professional to help you maximize your presence on social networks. Today, we will be talking about 6 benefits of working with a social media manager.
1. Have regular and consistent posts
If you have a person who is dedicated to managing your social media accounts, you can rely on them to regularly post relevant content and engage your audience. More importantly, your posts will come across as consistent in tone.
It’s pretty easy to tell which brands employ several different people to handle their social media accounts. Their posts will often sound jarring and disjointed. The posting obviously isn’t being done by one person, or at least not anyone who cares about how the posts sound. To attract the right audience, you’ll need to speak to them in a manner they find appealing. You can alienate your audience if every post brings a different vocabulary and energy.
When it comes to regular posts on social media, most companies treat them like an afterthought. Some employee will eventually post something when they get around to it. Or worse, companies will only use their accounts to post advertisements for their products. Inactive or overly promotional accounts have difficulty gaining followers, and their audience quickly loses interest. One of the biggest benefits of working with a social media manager is that they can keep your social media account active by posting several times a week.
2. Engage your audience
Many companies have heard that audience engagement is important for their website to be successful, but they aren’t really sure what that entails. User engagement can take many forms, but when it comes to social media, it mostly happens through shares, likes, comments, and follows. Shares are probably the most important out of that list since social shares will boost your visibility and directly bring your content to more people. A social media manager can monitor your shares as well as engage users in conversation and respond to their questions. All of these will make your social media profile more interesting to algorithms, and it can get your content promoted and featured.
3. Track how your posts are performing
Tracking how well your posts are performing is a great way to stay relevant and give your followers the content they are interested in. If you are posting something that doesn’t get much attention and fails to grab the interest of the wider audience – it might be time to change up your strategy. However, to know what’s working and what isn’t, you need to have someone monitoring your posts.
That’s where a social media manager can step in to help you. They can give you their opinion on what you need to change, and which types of posts just aren’t clicking with your target demographic. Keep in mind that the metrics aren’t the same for every social media platform. Luckily, it should be pretty easy to see which posts are doing better than others.
4. Build trust in your brand
As long as your social media accounts are active and have useful and informative content, they will attract a large following. People will visit your channels if you don’t just use them for self-promotion. You should use social media as a tool to give users actual value through your content, and those users will then turn to you when they need information and assistance.
Answering user questions related to your business and helping customers find the right products for their needs can be a great way to build trust. Those users will be more likely to visit your website, so make sure you have a welcoming landing page. Most businesses do a majority of their sales through their website, and they use social media accounts to guide customers there.
5. Help you handle negative user feedback
We already mentioned that a social media manager can engage users and monitor posts. Another significant benefit of working with a social media manager is that they can respond to negative criticism. If you are in any business long enough, you will run into your fair share of threats to your brand. That’s just something you can’t avoid, but what’s important is that you know how to deal with them.
Inexperienced marketers may want to hide from criticism or just ignore the negative comments. However, a social media manager can help you turn that situation around. By responding to those comments constructively, you can show your audience that you are willing to listen to what they are saying. Do your best to resolve any customer complaints, and you can turn that situation into a total PR win.
6. Keep an eye out for what’s trending
Reacting to a trend is only valuable if you strike while the iron is hot. Who better to tell you which trend you need to pounce on than someone who constantly has their ear to the ground? One of the benefits of working with a social media manager is that they are in the loop with what’s trending on social media. They can help you be the first to capitalize on a rising new trend, even before your competition catches on. Since social media managers know what audiences are interested in, you can work with them to create a winning marketing strategy.
The bottom line
Now that we’ve gone over the 6 biggest benefits of working with a social media manager, it’s plain to see how valuable it is to have a professional taking care of your accounts. Most marketing experts suggest that you have a presence on multiple social media platforms. That can definitely be a handful, and it might be a good idea to leave your social profiles to a specialized manager. This can give you enough time to run your business, all the while knowing that your marketing is reaching its target audience.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Mistakes help you grow, but not on Instagram.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Even if you are an influencer, your following and engagements can seriously suffer due to your errors.
You must be trying to pin-point all the blunders you have been making on Instagram right now. Well, we have you covered with this blog post.
Read on to learn about ten common Instagram mistakes that you don't even realize you have been making and how to fix them.
Mistake #1: Having an Unidentified Niche
Before going to any social media platform, the first thing you need to do is identify your niche. Otherwise, you will just end up posting a little bit of everything, which would make it extremely difficult to succeed.
While most of the brands have their niche figured out already, a few influencers often find themselves posting everything and anything on their Instagram. This tactic is bound to fail. Those who followed you for your writings are not going to be very excited about your beauty tips. And those who loved you for your music will find it very unappealing if you started taking a political turn.
Think of it this way, if you move a little to the west and then the same amount to the east afterwards, you go nowhere. That’s exactly how you move when you have not niched down enough.
In order to niche down your content, you need to start with a broader idea of what your work should be about –are you currently posting in the Beauty and Fashion Category? Or do you find yourself posting in the Entertainment Category more? Once you have that, you simply need a sub-category small enough so that not many people are talking about it, but large enough for you to never run out of content.
Sounds complex? Well, it isn't really.
Take @aberhaam, for example. It is an entertainment account where a young student posts videos of his Arab mom trying to read and talk in English. This niche is working so well that he has been featured in DailyMail, Buzzfeed and Sarcasm Therapy.
Mistake #2: Being Colour Inconsistent
Colour consistent posts make your Instagram look tidy and well-kept. Not only it is professional, but people also find it easier to identify you because your Instagram colour gets etched in their mind.
Colour consistency doesn’t always have to be blatantly visible. Sometimes it’s just a little touch that ties all your posts together.
Some people might be following a very strict colour palette but if you do not want that, just choose one colour for all your posts to have along with others.
You should automatically choose your brand colours in that case. But if you are an influencer, go for something that relates to your work. For instance, if your Instagram is about cruising, the most obvious choice for a base colour is blue or white.
Mistake #3: Posting Irregularly
Posting whenever you feel inspired or feel like it won't get you the engagements you need. The more regular and scheduled your posts are, the more your followers will expect them and the better your analytics will get.
Another benefit of making an Instagram schedule is that you can figure out the exact time your followers are most active and plant your Instagram posts accordingly.
Mistake#4 Buying Followers
More often than not, we are so fixated on the numbers that we forget the things that are far more important –and in our case, that is engagement and loyal followership.
The follows you buy to make your Instagram account look good are not going to help you. They will not repost your stories, leave heartfelt comments or send you DMs. And hence, you won't get engagements.
An Instagram account is dead without any real interaction of the followers. You can't hope to make sales, a reputation or a name for yourself with such an Instagram profile.
If you have already bought Instagram followers, don't worry. You can rectify your mistake by ensuring that all your future followers are there because they like what you are doing. This you can do by posting:
Mistake #5: Posting Low-Quality Images and Videos
Instagram is a visual platform, and that means quality is the ultimate king there.
Posting grainy photos, low-resolution videos, cropped, or distorted content will never work out for you and your growth.
Go to Instagram Help or any other Instagram post size guide to determine the aspect ratios and dimensions for your feed images, videos, IGTVs and stories. Use the guidelines to edit your content accordingly, and you will find your feed looking many times better.
You can also purchase editable ready-made Instagram templates. If bought from a good source, such templates are already the right size and resolution for Instagram. And all you need to do is tweak them a little to match their feel with the rest of your posts.
Not only does that save your time, but it also provides you with the quality that you, otherwise, might not be able to achieve.
Mistake#6: Ignoring the Power of Instagram Stories
Instagram created Stories to help you keep your account active and interactive.
Unlike the feed content, your IG stories don’t have to be top-notch quality –although it doesn’t hurt if they are!
You can ask your followers a question, tell them a visual story, get their feedback, and make a big announcement and much more using IG stories.
Not using this feature might be one of the most damaging Instagram mistakes you are making. In fact, one of the researches says that almost 500 million people view Instagram stories per day, and one out of five send in a direct message for an inquiry. Whoa!
If you are ready to invest some energy into stories, the first step would be to plan your content. Once you have your entire schedule done and dusted, start creating a few templates you can use as a base for your stories. These templates will ensure that your content looks consistent, original and professional while still being engaging and exciting.
If you want, you can always post behind-the-scenes videos of your projects, short interviews, message of the day and other things to capture your followers’ interest. However, giving the most basic touch –for example, a border, a squiggly arrow or a colourful flower at the corner of your story with the colours from your palette –will give your Instagram Stories a nice hint of professionalism.
As for the frequency, try posting Stories outside the working hours. This can increase your reach to about 5.82 per cent.
Mistake#7: Not Using Hashtags
Posting without using relevant hashtags is hurting your reach for sure.
Instagram has hashtags to allow public pages get a nice amount of exposure organically. By tagging your stories and your posts with popular hashtags, you can get featured on the Explore page and the Hashtags' catalogue page.
And how does that help?
It puts your content in front of a larger audience, including those people who have never interacted with you before.
You can use up to 30 hashtags for Instagram posts and 10 for a Story. But that does not mean you need to go all-in with your IG Hashtags.
Look for trending hashtags related to your post by using Instagram Search Bar. For example, by typing in #muffin, you will see multiple related suggestions below that you can use in your hashtags.
Use 1-3 hashtags in your stories and 11 in your posts if you are a small account. However, if you already have a good number of followers, you can even make your own hashtags to catalogue your content!
Mistake#8: Posting without CTAs
Call-To-Actions or CTAs are an integral part of any web copy, and that includes Instagram captions.
CTAs tell your audience exactly what they need to do with the post. With their help, you plant an idea into your viewers’ minds of what you want them to do. For example, you can ask them to tag their friends, comment what they like about your post, shop from your store, book a call with you or anything really that relates to your product/business.
Mistake #9: Having a Private Account
You can choose to keep your Instagram account private or public. But as a brand or an influencer who wants more and more audience to follow and engage with their profile, a private Instagram account isn't the right way.
If you keep your Instagram account private, the content isn’t going to show up in the explore section to your potential audience, your followers won't be able to share your posts on their Instagram stories and the hashtags that you use -such as geo-hashtags- aren't going to appear on the hashtags pages. All of this is going to restrict your reach to the users outside your following list.
Private Instagram accounts surely give a feel of exclusivity to the followers, but if you don't already have a substantial following, this isn't going to do you any good. A public account will show your content to the users, apart from your followers as well, increasing your chances of gaining new ones.
You can make your account public by following these simple steps:
Mistake #10: Not jumping into new features
Although Instagram started as a simple picture and video posting platform, it has been evolving since its launch in 2010. It has introduced many new features -like the Instagram stories and its stickers, and IGTV videos.
When a new Instagram feature appears on the platform, people are usually reluctant to use it as much as they use the old ones. But just like a brand that advertises its new products or services extensively, Instagram also gives the new features a higher reach by making it appear more in people's feeds.
If you are not using these new features, your competitors who are using them will start to show up more to your potential audience and steal those followers and engagements that you could have gotten.
You can use the new features along with the already present ones to complement each other. For example, Instagram recently launched its Reels that are short 15 seconds multi-clip videos. If you are a brand, you can use them to create small clips of your product in action after posting a trailer of it on the feed post. As an influencer, you can pair up some behind-the-scenes Reels with the final content on the feed.
This way, after watching the Reels, due to their extra reach being a new feature, more audience is likely to end up on your profile.