If you have a small business and you're wondering where to start in terms of marketing your business online, I've uncovered at least 15 places online you can start marketing your business. Here are the 15 best online marketing channels for small businesses. Try them all and see which ones work best for you.
These are not all the online marketing channels you have, but they are some of the best ones for new businesses. I encourage you to check 'em out.
0 Comments
All Facebook has an interesting article about marketing on Facebook. They share 5 ways to fail at the largest social network ever. Here's what they say:
If we were to flip these points around, then you could say the way to succeed at marketing on Facebook is to understand your audience, be creative, track your efforts, build relationships, and hire the experts. That isn't so hard if you think about it. You should attempt to understand your audience as a first step to marketing, period. Whether you intend to market your products online, through social media, or in traditional ways, understanding your audience is a key component. And, of course, marketing is all about imagination. All successful marketers are creative. And they also track their results. These are two essential ingredients to any marketing plan. Social media marketing is building relationships. If you don't focus on the most basic fundamentals, then why bother? Finally, hiring an expert in social media means that you get to tap into the wealth of knowledge their experience has gained. Don't try to reinvent the wheel. Do what has been proven, hire the best, and put your nose to the grindstone. As a graphic designer, I'm a little bit biased. Graphics make things look prettier. But let's be realistic. Without good copywriting, there is nothing to pretty up.
Imagine getting a brochure in the mail with nothing but pictures. They're pretty pictures. But "So what?" you say. What do they mean? What is the marketer who sent this to me trying to say? We aren't cavemen looking at drawings on a wall, after all. If that makes sense to you, then you understand the dilemma of a modern-day marketer. Pictures may be worth a thousand words, but unless they accompany actual words, they're just pictures in a vacuum. You need great copywriting too. In fact, savvy marketers know that it is the copywriting that actually sells and gets the reader to take action. It's the words on the web page that get the click-through. It's the words in the brochure, or on the billboard, that get the reader to pick up the phone and call you. The graphics are there to support the copy, not the other way around. It's important in marketing to make sure you get the horse and the cart in the proper order. If you don't, you might not get anywhere. When it comes to traditional marketing collateral like brochures, flyers, and other print materials, who should you let write them? You have several options.
A lot of people try that, but let me tell you why it could be a big mistake. You know your business. Maybe too much. How difficult is it to take a step back and view it from the outside? For most business owners, it's difficult. Writing your own brochure could mean that you tell too much, don't tell enough, or miss opportunities to highlight the benefits of your product or service rather than the features. Let the professionals do what they do best. A better alternative to doing it yourself is to hire a ghostwriter. Many ghostwriters are very good at writing copy. That's why they're ghostwriters. But not all of them are graphic artists so while they may write a great brochure, who's going to design it? You'll still have to hire a graphic designer to design the brochure. A marketing firm will handle the process of creating your marketing collateral from the start. A good marketing company already has relationships with graphic designers and ghostwriters and can oversee the process from beginning to end, picking the right person for each piece of your collateral. And it can often be done less expensively than managing the process yourself. When it comes to print design, you have more than one option open to you. There are many ways to brand your company and do it on a small budget.
Here are 10 print design products and how you can make them work for your business:
|
Archives
February 2024
Categories
All
|