1. Professional Website
Your website is the basic building block to a strong online presence; not having one makes it difficult to get your business found. It is important to have a strong website that is optimized with the proper keywords and responsive for all platforms.
Provide unique, compelling, high-quality content on your website. Keep your content fresh and updated regularly.
3. Social Media
Sites like Facebook, Twitter, and LinkedIn are keys to small business growth. These platforms have become huge forums for people to share, discuss, and promote businesses. Social “Likes” are factored into search rankings, and they can drive significant traffic to your site.
Search engines consider many factors in ranking your website. Search engine optimization (SEO) refers to the process of “optimizing’ both on-page and off-page factors to achieve high rankings for targeted search teams to reach your target market.
5. Online Directories
Citysearch, Superpages, Google Places, Yahoo Local, Bing Local, Merchant Circle, Yellow Pages, Kudzu, Yellowbook, Local.com, and Manta are just a few of the locations where you should be listed. These listings are important for local search because they help establish your NAP location (Name, Address, Phone Number) and improve your relevancy and position.
6. Online Reviews
Almost three quarters of U.S. internet users who go online before deciding to make a purchase search for consumer reviews. Others’ opinions of your products and services are very relevant in online marketing.
Need help from local experts in online marketing and implementing best practices in website design and online marketing? Contact us today!
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