If you keep seeing a name, it starts to sink into your memory. This is basically the same strategy to increase your search engine optimization (SEO). To maximize this effort, you want to spread your company’s name on as many useful websites as possible whether it be a social networking site or maybe a search engine.
Having your company be active on different sites. This will increase the average user’s knowledge of your company. Here are some ways to do this. Use blogs and free social networking websites to post articles about your company. --Make comments on other blogs or social pages. --Aside from posting articles, you should try to leave comments on other sites – especially ones that have similar interests to your company. What can happen? Users will check out your company’s profile on the social networking site and your webpage. Make it meaningful or it may get deleted. Wikipedia: get your company on it. --When something comes up on Wikipedia, people assume that it is credible. It is after all the modern enclyopedia. But getting on it can be a challenge. It usually requires a Wikipedia-approved writer. Also, some people do not know that it should come from someone other than at your company and should be newsworthy. Another plus to Wikipedia is that it feeds directly into Facebook and that means more chances that people will connect to your company. Wikipedia entries often show up at the top of search results. Sell your product on multiple websites. --Aside from selling your service or product on your own website, why not try Craigslist, eBay, and Amazon.com? By putting your product on these types of sites, you can increase the links back to your site and increase your SEO for organic search. So, just like commercials, the more information about your company available to internet users, the better it is for business. Of course, the information can’t be a jingle; instead it needs to be helpful information on history and service. By doing this, you will increase awareness of your company and reach a wider pool of potential clients.
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You've been in business a long time and you've had a lot of press releases written over the years. So you know what it takes to capture the attention of the press and get your business in the limelight. But what if you're making your move online and you want to publish press releases on your website or distribute them to press agencies over the Internet. Should they be re-written?
This is a tricky question because in the end a press release is a press release. It serves one purpose. You are trying to win the attention of news editors in order to get them to write a story about you. Is there a different strategy for online press releases? Yes and no. You'd write the press release for online distribution pretty much the same way you'd write it for off line distribution except for one big difference. It's called SEO. Search engine optimization. Your press release will get a lot more attention if it is written as much for the search engine audience as it is for the news audience. That means you want it to rank well for specific key phrases that people (news professionals) will search for. Also, you must realize that your press releases published online have the potential to be read by members of the general public so you really have three audiences: 1) Search engines; 2) News professionals; 3) The general public. As long as you address the needs of your three audiences, your press releases will do their jobs well. Do you know what kind of domain names are best for PPC and SEO? According to a study conducted by Domain Sherpa, the best domain names are generic domain names.
Why would that be the case? If you think about how searchers search for information online, they almost always conduct searches based on keywords - not brands. For instance, a searcher in Adams County, Pa. looking to buy a house will likely search for "real estate for sale" and then they might add a specific geographic area to narrow their search. But they are more likely to conduct a generic search for real estate for sale than to search for a specific real estate agent or broker. The same goes for searchers looking for information on purchasing an automobile, researching iPods, and those looking for suitable golf courses. Generic domain names match the needs of searchers seeking information on generic topics. If a searcher is looking for a specific brand, they are more likely to type the name of the brand into their Web browsers. Or they might search for that brand. Bottom line, if you want to cast a wide net and snag prospects looking for generic information, then target them with a generic domain name. The nuts and bolts of SEO marketing are keywords. They are important for one reason and one reason only. They allow businesses who seek search engine rankings to target their rankings by using the correct language.
If you think about it, this is what good marketing has always done. Marketers deploy language for the purpose of persuasion. They hope to get their target audience to think about things by using the correct language and getting them to think and take action. SEOs do this using a specific type of language that is intended for two audiences. The first audience is the human audience. You want your online content to speak to your human target audience in a way that your human audience takes action. That action, you hope, is to do business with you. Your second audience is the search engines. Or their spiders. Search engine spiders are computer programs that crawl the Web through links and analyze the content on the pages. Today's search engine spiders are very sophisticated compared to the spiders of fifteen or twenty years ago. They analyze keywords, links, images, and a host of other on-page and off-page factors to determine the rankings of web pages for specific key phrases. Because search engines have a ranking system, search engine optimizers try to target their content to the spiders in order to influence them on that ranking system. The goal is to increase their chances at getting good rankings. Keywords are the nuts and bolts, the basic building fundamentals, of good SEO. If you want to rank well, start with good keyword research. Talk to some online marketers and SEO is everything. Talk to others and they know nothing about it. My philosophy is somewhere in the middle.
I think SEO is important. It isn't everything, but it is important. Let's look at domain names, for instance. Many successful online companies have built solid brands without keyword-based domain names. Google, Yahoo!, Amazon, Bing, eBay, Facebook ... just to name a few. Have you noticed that all of these companies are in the top 10 most trafficked websites online? Facebook is No. 1 and Google is No. 2. That's not to say that these websites aren't SEOd. They have certainly considered SEO in their overall marketing plan online, but they don't put SEO as the point to emphasize against all other points. There is something to be said for branding as well. When you build your online presence, think about SEO, but don't think about just SEO. Think about your overall marketing goals and how SEO can fit into that. Website design is both an art and a science. There is something about a unique website design that keeps visitors returning and customers buying. No matter what type of business you are in, here are 5 practical web design tips that can help you as you build your first business site online.
Follow these 5 simple and practical tips the next time you design a website and you will improve your prospects for higher rankings, more visitors, and better results. |
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