So many people are talking about Facebook Marketing... giving advice about how to get more "likes", how to get "cheap clicks" and how to make a bazillion dollars using Facebook. It's easy they assure us! So long as we hand over $97 to them. Forget about that. Read the principles to success here:
The 3 basic but important things you need to remember are:
That's it, and that is the order of priorities. (Yes that is the order!)
When you create your Facebook ads, make sure you are targeting the right people - your ideal clients, the people who are more inclined to buy your product or service.
Action Step: Document your ideal client demographics and psychographics (personality, values, attitudes, interests, and lifestyles).
Create an Offer that your target market would find irresistible. How do you do that? By understanding your target market's problems and desires and creating an offer that will overcome their problem and achieve their desire.
Action Step: What does your target market want to avoid and what do they want to achieve? Create an offer that addresses both.
Why is Message only #3 - Message is all about the text, what you say and how you say it. Surely your message would be more important? Well, let's look at it: Imagine you ran a shoe shop and had a 2-for-1 deal on the best most expensive running shoes on the market but you were not eloquent and your grammar was awful, because you have the right target and an irresistible, relevant offer you will still generate sales.
Talk your target market's language and talk about them, not about you.
Take the "Me, Myself, and I" test. Don't know what I am talking about? Count how many times you talk about "I", "We", "Us", "Our company" and add up how many times you talk about your prospect and their challenges and desires and compare the difference. Are you talking about yourself more than you are to your target market?
Action Step: What words and phrases does your target market use to explain their situation, problems and desires? Use those words and phrases to explain your offer. Talk about your prospect more than you talk about yourself.
So next time you are creating advertising, whether it be on Facebook or anywhere for that matter, remember the 3 elements of a successful advertisement, and remember this order of priority.
web. video. print.