Brand marketing plays a huge role in the success of your business. How much are you investing in it? If you don’t have the necessary funds to put toward your marketing efforts, that doesn’t mean you need to watch it fall to the wayside. Here are a few ways in which you can cut back in other areas of your business so you have more money to put towards marketing.

Hire Experts
How many employees do you have? How many of those employees had previous work experience relevant to your industry? Depending on your business, that number could range from very few to almost all of them. If you have fewer skilled employees, you’ve probably spent a lot of time on training, but you’re not just spending time—you’re spending money.

Try to entice more experts to come work for you. Whether you’re looking for people with a Bachelors in Marketing or an MBA, that expertise will pay off. According to WGU, 98% of employers are satisfied with their employees with higher education (and therefore more expertise). Think about those superior results and what it will take for people like that to work for you. With the right perks, they’ll come, and once they’re there, your employees will be able to tackle more of the workload with fewer people.

Go Digital
Whether you are intrigued by modern technology or you've been fighting against it for years, now is the time to consider converting. Moving your company information and files to the cloud can save you money because you no longer need to allocate as much of your budget toward printing materials. You might even express surprise at the amount of money paper and ink cost you each month.

Evaluate the Break Room
The ability to provide your employees with snacks and drinks is great, and doing so can help boost the morale of your employees. If you’re struggling to allocate funds to important tasks like brand marketing, you might have to cut back on some of the snacks and treats or the frequency of them. Maybe instead of restocking the break room every week, you restock it twice a month. Make an announcement in advance so employees know things might get a little sparse towards the middle and end of the month.

Advertise Online
While some traditional forms of advertising are still advisable, especially if the members of your target audience seek to consume material in this way, advertising online helps you to save money. For example, when you use free social media accounts, you are getting to advertise without spending a penny.

On top of that, you get to save even more money in the budget for printed items, and you don't have to worry about spending gas to drive around town to hang up flyers. You may also discover that advertising online takes less time than advertising in traditional methods. When you can save time, you also generally save money.

Develop Your Own Workshops and Seminars
The thought of bringing your team members to an outside location for a seminar or paying for everyone to attend a conference sounds like a way to build the skills of your employees. However, these methods of company improvement also cost significant sums of money. Instead of allocating funds toward travel, take the time to develop your own workshops and seminars.

You don't even have to rent out a space when your business building is large enough. With a creative mind, you can develop activities and instructional guides to bring the same information to your employees without spending all of that money. You may even ask employees to contribute ideas for the workshops.
​
When you are look at your budget and realize you don't have enough money to increase your brand marketing efforts, you may need to cut back in other areas. These decisions can be difficult to make, especially when they directly affect your employees. In the long term, however, these moves can be for the benefit of your team.

1. Increase brand awareness (video marketing is the easiest way!)
2. Drive traffic to your website (your current website may need some updates to help rank higher.)
3. Generate new leads
4. Grow revenue, signups, and sales (through email marketing!)
5. Boost brand engagement
6. Build a community
7. Increase press mentions
8. Social listening
9. Reach customers both ONLINE and OFFLINE (try a postal mailing to reach clients off of their computers for something unique.)

​Click on our highlighted tips for ideas, or contact us today for a free consultation to help with your 2017 Marketing Goals. And remember... Choose ideal platforms for your business; Facebook, YouTube, Twitter, Pinterest, and Instagram are a few of our favorites! Develop a strategy for those platforms and be consistent. (You don't have to run them all at once; choose 1 or 2 of your favorite platforms, then become a rockstar at promoting your business on each. Post quality content, and update regularly. Encourage people to like and share and this will lead to trust. Don't focus too much on selling. Use the 80/20 rule; 80% about your clients and their needs, and 20% about you and your business. Be patient! Have fun with these platforms, and know that it will take some time to build your networks. 

Having a user friendly but knowledgeable site design has become primary for current on-line entities. in this article, we will share a list of accurate web design traits, some that are already gaining popularity among website owners and others anticipated to gain popularity in the near future.

1) Responsive Design: Adaptive Websites
Responsive design is a huge aspect in website designing; it has developed as a necessity. Responsive net design potential mobile and tablet-friendly sites that fit neatly inside the small display of those transportable gadgets. Lots of people nowadays surf the internet by the use of their smartphones or tablets; hence, you need to be sure that your website responds to their machines because your competitors are already doing so.

2) Ghost Buttons
You have to have come throughout a Ghost button web site with out realizing the technique. ‘Ghost Buttons’, as the name suggests, are transparent or empty button incorporate of skinny rectangular outline with textual content interior. Clicking on the button will seamlessly navigate the consumer faraway from the page to main web page without compromising the classy attraction of your site.

3) Storytelling: Power Person Engagement
Every now and then, the most difficult product details and company info can also no longer create the equal have an impact on that story telling can. Storytelling permits you to exhibit different qualities of your business to your friends and connect with them on a personal degree. It’s greater to hold your viewers hooked to your site in preference to just focus on your company’s statistics and stats.

4) Typography: Do It The Inventive Way
Typography is tons more than simply making your web site eye catchy. You have a purpose of constructing a site page and the main goal is to let your consumers find out about your product and capabilities. Your website includes content, most of which is text. First rate typography enhances the readability of your website and site viewers to scan, determine, and read the advice published.

5) Large background: Make It Tremendous
Although it is asserted that an image is price thousand phrases; in the contemporary world, photography has long past to the next degree, especially when used as a large historical past picture on a webpage. in place of using elementary colours or pix, many websites now decide on greater heritage photos. These photographs are real pictures to which your clients can relate to. Using true pictures can support brands in delivering their message and feelings.

6) Parallax Scrolling: Display All Of It On One Web Page
Parallax scrolling site design allows you to show a lot of info on the site's main page. In other phrases, the friends of your site are not required to consult with the inner pages of your site in an effort to get an outline of what you must offer. Parallax designs are all of a sudden gaining prominence amongst corporate sites and ecommerce web sites, among others.

7) Flat Designs: Welcome The brand New From Microsoft
Microsoft’s new interface design for windows eight is an instance of Flat internet design. Infographics are another instance of flat designs, they place artistic blend of colours, shapes, designs and guidance used to speak a message in a brief and crisp method.

8) Rich Content
Technology has come a long way from usual site design to state-of-the-art internet designs. Corporations are extra concentrated on the visual attraction and readability of content existing on their web sites. Lots of the sites have visuals incorporated to do the talking and less is left for audiences to examine on their own. A lot of sites additionally include multimedia to keep their viewers engaged.

9) Decreased Pop-ups
As majority of audience now decide on searching web via their mobile devices, it makes sense to drop pop ups. Pop-ups on mobile devices seem to be clumpy, and may irritate your viewers… therefore, many of the web sites are now avoiding pop-ups.

10) Animations
The use of animated elements is gaining recognition at the moment. Animation can also hold your viewers hooked to your site. 


Contact us today for a free consultation, and let us help promote your company online!