Facebook is unarguably the biggest player on the social media scene. Having a Facebook fan page is becoming more of a necessity than an option. It is best to take help of an expert, for instance a PA web site design professional, if you are based in Pennsylvania, to develop your Facebook page.
Many businesses prefer to direct traffic to their Facebook fan pages rather than their websites as these pages are greatly interactive. With popular search engines like Google indexing Facebook business pages, their reach has widened manifolds. Apart from over 600 million active Facebook users, anyone looking for your brand on Google can access your Facebook page. But not all Facebook pages are successful in developing a large engaged fan following. Here are some of the characteristics that make Facebook fan pages successful.
Target the Proper Demographic
It is essential to assess Facebook demographics and its usefulness for your business. If you target businesses, you are likely to have limited success on Facebook. Facebook pages are likely to be most beneficial for brands that target college kids.
But Facebook demographic is constantly changing as college kids segment matures and more people from older age groups join. Your Facebook strategy needs to be developed keeping these changing demographics in mind.
Offer Value to Target Audience
Your Facebook fan page should offer some value. This is essential to attract fans and to keep them coming back to the page regularly. You can offer exclusive deals and new product updates. Based on your social strategy, you can develop your page as a connection hub or a resource portal for your target audience.
Organize Activities that Help in Building a Large Community
Organizing contests in which potential customers can take part is a great way to build a large community. It is the best way to offer value, if you do not want to develop your page as a resource portal. Contests with attractive prizes and coupons are effective tools for attracting potential customers to join.
Integrate All Online Marketing Platforms
Social media as a standalone activity cannot be successful. It has to be integrated with your overall online marketing mix. For example, if you include a link to your Facebook fan page on your website, your website traffic can be directed to your Facebook page. Similarly, you can ask your web site design professional to include links to your website and blog on your Facebook page.
A top-notch website designer must be a jack-of-all-trades, excelling in programming, graphic design, email marketing, media development, social media integration and more. Here's what you should be looking for in an outstanding webmaster:
What is a QR Code?
A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
How do I read a QR Code?
If you have a smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. We like the AT&T QR Code Reader. Run the app and then hold your phone’s camera over a code to read it. Most codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page. These codes link offline information to online content. A QR code can be printed on packaging, magazines, and promotional items to enable smartphone users to go directly to a web page without having to type in the web address. These little pictures truly are worth a thousand words!
How do I create a QR code?
There are several QR code generating sites out there. We like Delivr. www.Delivr.com generates QR codes quickly, and allows for immediate downloads of PNG and EPS files.
Go ahead and try it. Open your App and click on the QR code shown above. Then enter for your chance to win!
Your own business YouTube Channel is a great way to:
If a picture is worth a thousand words, then a video is worth a million!
Contact Crawford Designs, to get your YouTube Channel up-and-running Today!