Do you need a Website ReBuild?

10/11/2011

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Ask yourself these questions:

Are you satisfied with your current website?
Is your website user-friendly and easy to navigate?
Do you have control over updating and editing your site?
Are your visitors turning into customers?
Does your website comply to current web standards?

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

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Why Keywords Are Important

9/17/2011

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The nuts and bolts of SEO marketing are keywords. They are important for one reason and one reason only. They allow businesses who seek search engine rankings to target their rankings by using the correct language.

If you think about it, this is what good marketing has always done. Marketers deploy language for the purpose of persuasion. They hope to get their target audience to think about things by using the correct language and getting them to think and take action. SEOs do this using a specific type of language that is intended for two audiences.

The first audience is the human audience. You want your online content to speak to your human target audience in a way that your human audience takes action. That action, you hope, is to do business with you.

Your second audience is the search engines. Or their spiders. Search engine spiders are computer programs that crawl the Web through links and analyze the content on the pages. Today's search engine spiders are very sophisticated compared to the spiders of fifteen or twenty years ago. They analyze keywords, links, images, and a host of other on-page and off-page factors to determine the rankings of web pages for specific key phrases.

Because search engines have a ranking system, search engine optimizers try to target their content to the spiders in order to influence them on that ranking system. The goal is to increase their chances at getting good rankings.

Keywords are the nuts and bolts, the basic building fundamentals, of good SEO. If you want to rank well, start with good keyword research.

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5 Practical Web Design Tips

8/23/2011

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Website design is both an art and a science. There is something about a unique website design that keeps visitors returning and customers buying. No matter what type of business you are in, here are 5 practical web design tips that can help you as you build your first business site online.

Don't make your header too big (or too small) - Your header is the first thing people will see on your website when they visit it. If it takes up the entire window on their Web browser, they may not go any further. Leave some room for a catchy headline. By the same token, you do want them to see your header and logo so don't make them too small.
Think about SEO before you start - Search engine optimization is the art and science of designing websites and writing content that gets your web pages to rank well in the search engines. You should think about SEO before you start designing your website - not after.
Make sure your site is easy to navigate - Use a website structure that makes sense for your website and make it easy for your visitors to navigate through.
Make your graphics support the content - Content sells. Graphics enhance. Keep in mind that your content is the main feature and your graphics serve to support the content. Get it backward and you'll just have a pretty website that won't sell.
Keep your website updated often - The more often you update your website, the higher your chances of seeing your website rank for your important words. Every time you update your website, the search engines come back and crawl it. A static website can sit for years with no search engine attention.

Follow these 5 simple and practical tips the next time you design a website and you will improve your prospects for higher rankings, more visitors, and better results.

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