Why Keywords Are Important

9/17/2011

The nuts and bolts of SEO marketing are keywords. They are important for one reason and one reason only. They allow businesses who seek search engine rankings to target their rankings by using the correct language.

If you think about it, this is what good marketing has always done. Marketers deploy language for the purpose of persuasion. They hope to get their target audience to think about things by using the correct language and getting them to think and take action. SEOs do this using a specific type of language that is intended for two audiences.

The first audience is the human audience. You want your online content to speak to your human target audience in a way that your human audience takes action. That action, you hope, is to do business with you.

Your second audience is the search engines. Or their spiders. Search engine spiders are computer programs that crawl the Web through links and analyze the content on the pages. Today's search engine spiders are very sophisticated compared to the spiders of fifteen or twenty years ago. They analyze keywords, links, images, and a host of other on-page and off-page factors to determine the rankings of web pages for specific key phrases.

Because search engines have a ranking system, search engine optimizers try to target their content to the spiders in order to influence them on that ranking system. The goal is to increase their chances at getting good rankings.

Keywords are the nuts and bolts, the basic building fundamentals, of good SEO. If you want to rank well, start with good keyword research.

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15 Online Marketing Channels For Your Small Business

9/13/2011

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If you have a small business and you're wondering where to start in terms of marketing your business online, I've uncovered at least 15 places online you can start marketing your business. Here are the 15 best online marketing channels for small businesses. Try them all and see which ones work best for you.

Your Website - This should be the first place to start.
Your Company Blog - For many businesses, your blog will be on your website's domain so they could be viewed as one entity, but you could also put them on separate domains and have two websites - a static website and a blog.
Twitter - Post valuable news and insights in 140 characters or less.
Facebook - Start a business page and use your personal profile. That's two channels in one!
LinkedIn - Great for personal networking.
YouTube - Create videos and market them online. Drive traffic to your website.
Article Directories - There are a ton of them out there. Pick a handful and publish your articles for others to use on their websites, blogs, and newsletters.
Google Knol - Create your own knowledge base of articles and link them to anywhere you want.
HubPages - The cool thing about HubPages is you can have your own subdomain. Write and publish articles and even monetize them.
Squidoo - Squidoo is similar to Google Knol and HubPages, but a little bit snazzier.
PPC Ads - Stands for pay per click, those little ads you see at the top and the side of search engine results pages.
Google Places - Claim your local business listing at Google Places.
Bing Local - Just like Google Places, but owned by Bing.
Forums - Find a forum related to your niche and jump in, communicate with others with the same passion.
Groupon - Own a retail store? You can offer coupons at Groupon.

These are not all the online marketing channels you have, but they are some of the best ones for new businesses. I encourage you to check 'em out.

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Is SEO The Be-All End-All Of Online Marketing?

8/30/2011

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Talk to some online marketers and SEO is everything. Talk to others and they know nothing about it. My philosophy is somewhere in the middle.

I think SEO is important. It isn't everything, but it is important.

Let's look at domain names, for instance. Many successful online companies have built solid brands without keyword-based domain names. Google, Yahoo!, Amazon, Bing, eBay, Facebook ... just to name a few. Have you noticed that all of these companies are in the top 10 most trafficked websites online? Facebook is No. 1 and Google is No. 2.

That's not to say that these websites aren't SEOd. They have certainly considered SEO in their overall marketing plan online, but they don't put SEO as the point to emphasize against all other points. There is something to be said for branding as well.

When you build your online presence, think about SEO, but don't think about just SEO. Think about your overall marketing goals and how SEO can fit into that.

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Is SEO The Be-All End-All Of Online Marketing?

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