Do you need a Website ReBuild?

10/11/2011

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Ask yourself these questions:

Are you satisfied with your current website?
Is your website user-friendly and easy to navigate?
Do you have control over updating and editing your site?
Are your visitors turning into customers?
Does your website comply to current web standards?

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

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10 Free Ways to Promote Your Local Business Online

10/2/2011

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Over 85% of people contact businesses they find in local searches. That's why 100% of businesses need to be online! Your local business has many options, to remain current online such as a website, business facebook page, social networks, videos, blogs, online ads, etc. Even for businesses with a limited marketing budget, there are ways to promote your business online. Here are 10 free ways to promote your business online:

Google Local: Create an account... Enter your company name, address, phone number and website. Verify the information with a postacard or telephone call. In a few weeks you get a map listing for your company name or industry and town.
Google Coupons: Coupons are a great way to bring new customers into your business or remind old customers that you’re still around. Google has a free coupon tool that puts your coupon on relevant local searches.
Yahoo Local: Yahoo local is a directory organized by category and geographic location. You can get a basic listing in Yahoo Local for free. People searching for your business or industry can find your listing.
YellowPages.com: Yellow Pages have a strong brand name and recognition, and are still used by many people today. They offer a few levels of listings the most basic is free.
Press Releases: Doing something newsworthy? You can always submit a press release to PRWeb or PRLeap.com. Be sure to check out their tips like 25 Action Words for Writing a Newsworthy Headline and Why Localizing a Press Release to a ZIP Code and City Matters.
Free Blog Promotion Tools: Does your company have a website or are you thinking of adding one? Websites like Technorati.com and mybloglog.com can help you gain exposure, visitors, readers, and subscribers to your blog.
Free Directory Advertising: It doesn’t get any easier than trying free advertising. Go to BOTW.org and sign up for a free 60 day advertising listing.
LinkedIn: Join LinkedIn and get connected with people you know and make connections with people you don’t through introductions. Look at the new Questions and Answers section and try and be genuinely helpful. Follow the axiom of ‘Givers Gain’ and you may generate a few leads for yourself from your goodwill.
Email Signatures: Be sure to add your URL to all of your outgoing email. Try adding your mission statement, network links, or a catchy phrase to help people understand what you do. Change it a several times a year so people notice it again.
Syndicate Your Content and Ideas: Take advantage of article distribution Services like EZineArticles, ISnare, and IdeaMarketers to spread your message and approach. Use them to bring leads to your site by offering things like free ebooks or PDF’s that they can download after entering their contact information.

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Why Keywords Are Important

9/17/2011

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The nuts and bolts of SEO marketing are keywords. They are important for one reason and one reason only. They allow businesses who seek search engine rankings to target their rankings by using the correct language.

If you think about it, this is what good marketing has always done. Marketers deploy language for the purpose of persuasion. They hope to get their target audience to think about things by using the correct language and getting them to think and take action. SEOs do this using a specific type of language that is intended for two audiences.

The first audience is the human audience. You want your online content to speak to your human target audience in a way that your human audience takes action. That action, you hope, is to do business with you.

Your second audience is the search engines. Or their spiders. Search engine spiders are computer programs that crawl the Web through links and analyze the content on the pages. Today's search engine spiders are very sophisticated compared to the spiders of fifteen or twenty years ago. They analyze keywords, links, images, and a host of other on-page and off-page factors to determine the rankings of web pages for specific key phrases.

Because search engines have a ranking system, search engine optimizers try to target their content to the spiders in order to influence them on that ranking system. The goal is to increase their chances at getting good rankings.

Keywords are the nuts and bolts, the basic building fundamentals, of good SEO. If you want to rank well, start with good keyword research.

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