Online marketing became the first choice of strategy for business owners, while neglecting the other forms of marketing possibilities. Yet it should be pointed out that offline marketing is indeed a complimentary marketing choice where many business owners can benefit from. This does not necessarily mean to focus on one form of marketing and drop the other one. It simply means online as well as offline marketing should be implemented in coordination to gain the utmost results for your success.

This is particularly true for local business owners in York and Adams County, where they can hire us, "Crawford Designs, LLC" who is a member of their local community that provides professional services by coordinating online and offline marketing strategies.
Besides online strategies, Crawford Designs recommends 10 easy and effective offline marketing ideas for local business owners:

1. Tear-Off Discount Coupon Flyer: Professionally designed discount coupons are effective way of attracting customers. Furthermore, you can have the same campaign on your website or ask prospects to go to your website to get even more discounts.

2. Table At A Local Event: Have samples of your products for your prospects, as well as
professionally prepared product data sheets. It is also a good idea to give catalogs and brochures about your company, products and your services.

3. Post Flyers: You can post flyers at grocery stores, banks, libraries. But to be more effective, you should have your flyers prepared by a professional to make a better impact to attract more prospects.

4. Leave Brochures and Product Catalogs: Make sure everything is prepared according to your marketing strategy; complete with product order forms, contact forms. Ask prospects to go to your professionally prepared website to get more information, and make certain that the
message in your brochures and catalogs are coordinated with your website.

5. Local Radio Advertisement: Run promotions on air. Make sure your website is mentioned and have your website ready for the people who are looking for that promotion that you running.

6. Ask Favorite Shop: Leave your business cards, and make sure your business cards are designed professionally and your logo conveys your business objective correctly to brand yourself.

7. Print Advertisement: People still read - especially local newspapers and magazines. It is important to have someone design your advertising who understands the local people and
knows the most effective way to attract them to your products and services.

8. Phone Book Advertisement: Phone books may sound like phasing out. But if your products and services are related to older generation, they still look in to the phone books to find you. Make sure your ad is designed properly by a professional and it is in the right section.

9. Ask Local Businesses: There are crowded local stores where you can post your flyers or tearoff discount papers to attract prospects. Make sure that your material is designed and printed for this particular purpose by a professional to get the most out of your money.

10. Freebies: Give out quality, well designed promotional material such as bumper stickers, pens. Make sure to have your logo and your tag line clearly visible on them.

It is no secret that professionally planned marketing strategy will work to attract more prospects in your local area and will consequently result in more revenue. In order to have a successful local marketing strategy, you need a local professional who knows and understands your local prospects and familiar with the local business. Crawford Designs LLC, who serves locally to York County & Adams County, and nationally online, provides professional online and offline marketing services, and coordinates both strategies for you to reach your goals and objectives.

You can contact Jill Crawford, CEO Crawford Designs, LLC at 717-855-3184 or visit www.CrawfordDesignsLLC.com.

Facebook is unarguably the biggest player on the social media scene. Having a Facebook fan page is becoming more of a necessity than an option. It is best to take help of an expert, for instance a PA web site design professional, if you are based in Pennsylvania, to develop your Facebook page.

Many businesses prefer to direct traffic to their Facebook fan pages rather than their websites as these pages are greatly interactive. With popular search engines like Google indexing Facebook business pages, their reach has widened manifolds. Apart from over 600 million active Facebook users, anyone looking for your brand on Google can access your Facebook page. But not all Facebook pages are successful in developing a large engaged fan following. Here are some of the characteristics that make Facebook fan pages successful. 

Target the Proper Demographic
It is essential to assess Facebook demographics and its usefulness for your business. If you target businesses, you are likely to have limited success on Facebook. Facebook pages are likely to be most beneficial for brands that target college kids.

But Facebook demographic is constantly changing as college kids segment matures and more people from older age groups join. Your Facebook strategy needs to be developed keeping these changing demographics in mind. 

Offer Value to Target Audience
Your Facebook fan page should offer some value. This is essential to attract fans and to keep them coming back to the page regularly. You can offer exclusive deals and new product updates. Based on your social strategy, you can develop your page as a connection hub or a resource portal for your target audience. 

Organize Activities that Help in Building a Large Community
Organizing contests in which potential customers can take part is a great way to build a large community. It is the best way to offer value, if you do not want to develop your page as a resource portal. Contests with attractive prizes and coupons are effective tools for attracting potential customers to join. 

Integrate All Online Marketing Platforms
Social media as a standalone activity cannot be successful. It has to be integrated with your overall online marketing mix. For example, if you include a link to your Facebook fan page on your website, your website traffic can be directed to your Facebook page. Similarly, you can ask your web site design professional to include links to your website and blog on your Facebook page.