Online marketing is the hottest thing in the business world today. According to statistics, a majority of clients rely on search engines such as Google to find goods and services within their localities and beyond. As such, it is almost mandatory today for every business owner or manager to have a business website in place. However, having a site is one thing and attracting online traffic is another.
To maximally benefit from online marketing, you must ensure that your company’s website is among those appearing on the first pages of prominent search engines whenever potential clients search for particular keywords. To achieve this, you will need a boost from several Search Engine Optimization (SEO) tools. Here are five of the most effective tools that will help you get a top SEO ranking and a subsequent substantial online traffic.
Google PageSpeed Insights
Among the SEO practices that determine the ranking of a website is its usability and speed. The Google PageSpeed Insights tool helps you to know how usable your company website is on a variety of devices like desktops and smartphones. Most importantly, the tool checks the loading time for your URL and advice you on the areas to improve on.
How you phrase keywords on your company website and blogs go a long way in determining how much traffic comes your way. Going by the general SEO practices, the value of a keyword changes with seasons and localities. Google Trends helps you to know which search terms are trending at a given time and which ones are popular in particular regions.
The content you write on your company website and blogs may at times be a hindrance to the success of the site on different search engines. DeepCrawl scrutinizes information on the site and points out the various technicality problems that you may need to iron out to push your website up the rank.
QuickSprout Website Analyzer
This is a tool that comprehensively analyzes and give solutions to nearly each of the common SEO practices. The tool will tell you which links are mostly associated with your company website, what your competitors are doing, and the tags to make in your content.
Responsive Design Test
This tool will help you know how your company website appears on different devices. The tool will help you have sharp websites both on computers and phones, consequently raising your SEO ranking.
There are numerous tools out there that can significantly impact your company’s SEO ranking. However, the few discussed in this article are good for a start.
Opportunities for marketing have drastically changed in the past few years due to the emergence of the internet and advancement in technology. Not only is native marketing taking over traditional advertising, but direct selling and network selling is taking over traditional salesforces (consider the rise of brands such as doTERRA or Cutco). If you are involved in direct selling of any kind, don't think that you can't utilize the power of online marketing too. By using a personalized marketing strategy on your own website and tapping into the power of social media sites, you can increase brand awareness and produce more leads or sales.
Use a Professional Website Design
While the internet is a great place for marketing, you don't want to just use a cookie-cutter template to market your business and products. You must distinguish yourself from the thousands of other people in your industry. All too often, direct sellers will just use the marketing tools that are provided by their parent company. It's much better to utilize a professional website design and build your own brand. By adding that extra amount of flair and personality to your marketing, it sets you apart from all the other sellers in your niche. You can become an authority figure who people respect when you have a site that's been created with a professional website design.
Social Media Pages Work
Social media sites are one of the most popular destinations on the web. By starting a Facebook Page that profiles your brand, you have a chance to connect with other individuals who may be interested in your business or the products that you sell. You can send your social media Page visitors directly to your website so that they can learn more about your brand and what you have to offer. By having a professional website design on your site that uses the same colors used on your promotional page, it helps strengthen your brand awareness. People love to share videos and images with their friends. If you create value and post it on your Page, it's likely to be shared.
Success With Tweets
By utilizing Twitter, you can quickly inform followers about contests, events or discounts. It's also an excellent platform for network marketers, which is all about gaining more people. Market your events and use the chat session feature to start a discussion with anyone who is curious about your business. Use the Search bar, to look for other people who are tweeting about your company and products. When you discover a positive comment, use that as a testimonial and add it to your Favorites list.
As you can see, having your own branded website and a combination of marketing that includes social media sites, you can increase your brand awareness, which will help boost leads and sales.
A web designer draws up a detailed estimate for the implementation of a project. To do this, a web designer analyzes a project’s needs and imagines the most appropriate solutions and interfaces. A web designer elaborates the specification of the future site (functions, ergonomics, architecture, etc.) and intervenes in the drafting of the specifications.
You should have good experience and a good knowledge of web tools, graphic and multimedia capabilities. A webmaster is a lot of things. There is the graphic design aspect, graphic training, the programming aspect, computer training (the web is only one application and the simplest) and the animator aspect. Several jobs usually belong to a web designer as a project progresses.
In addition to being a professional in the world of the web and possessing good computer skills, the web designer must be endowed with other great qualities to carry out all of his projects. There are many who want to work in this sector and the web is usually relegated to large applications or sites with a CMS or a framework.
In the process of creating a website, the web designer intervenes well before the concrete creation. However, an online bachelors degree will teach you a lot and quickly, and it will give you professional frameworks and rules that one does not find by being self-taught.
Doing a job requires you to become a developer or to have a specialty and have fairly important experience in it. By yourself, you will spend many years tinkering without being able to take off or compete with students out of schools.
Learn Project Management
In a company or as a freelancer, the web designer is also a project manager that directs different experts to satisfy the requirements of customers. Whether schooled, or self-taught it is a trade and experience will be paramount once knowledge is acquired. As the first contact with the client, a web designer helps the client first of all to define a project.
If the goal is to design websites tailored for clients, the web designer is in charge of carrying out precise studies before advising its interlocutors. His goal is to translate his client's ideas into words. He therefore possesses relational but also managerial qualities that allow him to manage men and supervise their work.
The web designer’s communication skills allow him to have a good relationship with the many people involved in a project. There is also professional training, but like any training, it does not alleviate the knowledge required. With a web designer’s customer, this professional must be available and perfectly attentive.
Look for a specialization in my description of the webmaster job and orient yourself towards the studies this requires. The web designer knows how to imagine, and find solutions adapted to all his clients’ needs. This web professional who intervenes with his clients before the design of the site truly has a role of adviser who uses his expertise in order to target his clients’ needs before proposing adapted solutions to them.
He then gains responsibility of overseeing the execution of a project from A to Z and managing budgets. This is why companies are no longer satisfied with "tinkering" designers but are calling on professionals who are increasingly qualified to create or renovate their sites. This ensures that the designer meets the deadlines and constraints. The designer usually works within digital services companies or with web agencies.
Technology is an avenue most healthcare professionals – including other stakeholders in this profession – are turning to in order to design systems and devices that will help run hospitals and clinics efficiently. We shall be discussing top five technologies a clinic requires to operate efficiently while limiting medical errors.
Social Media Automation
Social media technologies like Twitter, Facebook, wikis, blogs, CaringBridge, podcasting, are vital for competing in the modern healthcare industry, and most clinics have been slow to adopt. Even the few that use it don't do it in a well-structured way. If you would like to communicate and reach a broad patient population, instilling a social media plan with an automation service like Hootsuite is critical. Basics of such a social media plan include assessing the clinic's responsiveness, creating dialogue, establishing a direction, and monitoring analytics to see how the clinic's presence is received.
Staffing Management Technology
Staffing and labor expenses claim a large portion of a clinics budget. To keep such records in check, consider implementing a staff management technology that helps you keep scheduling efficiently without sacrificing patient care.
Electronic Health Records
Electronic health records let doctors and nurses get real-time information they can rely on to make vital health decisions for patients. They are a digital version of the medical charts offered to patients in paper form. According to Checkpoint, EHR that is integrated with the cloud can even manage e-prescriptions and enhance data security. When you have this system, your healthcare team will easily get complete views of the health history of patients. Doctors will know more about dangerous symptoms or signs, drug interactions, and other medical errors.
Computerized Physician Order Entry
Technology can be used to reduce prescription errors through an electronic physician order entry system. This technology will allow your doctors to order tests, procedures, and medications directly via the clinic's main system. It gets rid of issues associated with illegible writing, which can be very dangerous particularly when it comes to drugs with similar names.
This is the most accurate identity authentication system available on the market today, according to Health Care IT News. Recently, it has emerged as an excellent solution that can identify patients in a healthcare setting. When used in your clinic, this technology will help you confirm that patients are who they say they are. It can also identify potential drug allergies and interactions and prevent patients from getting treatments meant for someone else.
Professional Website Development
We’re two decades into the 21st Century, and a business internet presence has become vital for companies and clinics in every industry to remain competitive. And simply having a website isn’t enough! Your website must be optimized for search engine rankings, for patient acquisition, and for partnership retention. Most clinics now have an online system to process payments and hold account information. This is not an area where you want to scrimp or DIY. Make sure to hire yourself a professional website developer to maximize your branding and web presence.
If all clinics simply implement these five technologies, they will connect with patients effectively, and medical errors will decrease significantly. Consider trying them out for best results.
The goal of your website is to increase engagement with potential customers and individuals who are already familiar with your brand. How your website is designed will play a key role in impacting business sales. To ensure that your site is fully optimized to provide positive interactions with visitors, it's best to incorporate these 5 guidelines into your website design strategy:
1. Colors and Appearance
The colors that are used on your website should be appropriate for your industry. As an example, green is often a color that's used on financial websites as it provokes a look that is financial. It can be associated with the color of United States currency and is one of the cooler colors. Also, you will see the color blue on these type of sites. A feeling of trust is associated with this color and that's important for an audience when financial information is being discussed.
2. Satisfaction and Consistency
When a user visits your site and sees a visually appealing design, it predisposes them to automatically be satisfied with the services or products that you sell. Their mindset will be more approving and positive. As an example, imagine a large brand like Samsung. They offer product lines such as Samsung appliances, smart TVs, cameras, computers and PCs. Within all of these product lines, there is a strong relationship and brand identity.
When marketing is conducted, the personality and attitude of the brand is projected. This taps into the subconscious mind of a customer. It just feels better to purchase from a brand when you respect them and have loyalty to their products. This can be projected with the design of your website.
3. Loading Speed
Another factor that should be considered in your design is the speed at which your content appears in the browser. Faster loading times equal user satisfaction, and it will also increase your chances of being ranked higher in the search engine results pages as Google factors this element into their algorithm.
4. Mobile Responsive Design
Each year, the number of smartphone users on the internet is rising. Individuals have switched from personal computers to smaller devices. This interaction requires you to make sure that your website can be seen on all types of devices -- personal computers, tablets and mobile phones. To ensure that your website correctly appears in the browser for each device, you must use a responsive design that automatically changes the size and position of the content on your website. If you don't have a responsive design and a potential customer lands on your website with their smartphone, you will lose a potential sale if they have to scroll all over the place to navigate your content.
5. Placing Your Call To Action Elements
You can increase your conversions by placing prominent call to action elements on each page of your website. By simply telling your visitors to "click on a button" or "read more," you are provoking a response. This entices your audience to perform an action that will take them one step closer to completing a sale. When a call to is used at the end of an article or above the fold on the main page, it attracts attention and increases engagement.
Content marketing has a ton of benefits for your business and can really augment a decent marketing strategy. The practice can increase the online and real-world visibility of your brand, enable you to hone closer and deeper relationships with your customers, and increase customer loyalty among the customers that you already have under your belt. But along with written articles and words, what other kinds of content should your business be using?
To be truly effective, your content marketing needs to encompass social media, search engines, and PR. You should also be couching your content marketing within a larger inbound marketing campaign designed to create leads and boost your inbound traffic. Content strategy is another important facet to all of this. So, what more can you do?
Brand marketing plays a huge role in the success of your business. How much are you investing in it? If you don’t have the necessary funds to put toward your marketing efforts, that doesn’t mean you need to watch it fall to the wayside. Here are a few ways in which you can cut back in other areas of your business so you have more money to put towards marketing.
How many employees do you have? How many of those employees had previous work experience relevant to your industry? Depending on your business, that number could range from very few to almost all of them. If you have fewer skilled employees, you’ve probably spent a lot of time on training, but you’re not just spending time—you’re spending money.
Try to entice more experts to come work for you. Whether you’re looking for people with a Bachelors in Marketing or an MBA, that expertise will pay off. According to WGU, 98% of employers are satisfied with their employees with higher education (and therefore more expertise). Think about those superior results and what it will take for people like that to work for you. With the right perks, they’ll come, and once they’re there, your employees will be able to tackle more of the workload with fewer people.
Whether you are intrigued by modern technology or you've been fighting against it for years, now is the time to consider converting. Moving your company information and files to the cloud can save you money because you no longer need to allocate as much of your budget toward printing materials. You might even express surprise at the amount of money paper and ink cost you each month.
Evaluate the Break Room
The ability to provide your employees with snacks and drinks is great, and doing so can help boost the morale of your employees. If you’re struggling to allocate funds to important tasks like brand marketing, you might have to cut back on some of the snacks and treats or the frequency of them. Maybe instead of restocking the break room every week, you restock it twice a month. Make an announcement in advance so employees know things might get a little sparse towards the middle and end of the month.
While some traditional forms of advertising are still advisable, especially if the members of your target audience seek to consume material in this way, advertising online helps you to save money. For example, when you use free social media accounts, you are getting to advertise without spending a penny.
On top of that, you get to save even more money in the budget for printed items, and you don't have to worry about spending gas to drive around town to hang up flyers. You may also discover that advertising online takes less time than advertising in traditional methods. When you can save time, you also generally save money.
Develop Your Own Workshops and Seminars
The thought of bringing your team members to an outside location for a seminar or paying for everyone to attend a conference sounds like a way to build the skills of your employees. However, these methods of company improvement also cost significant sums of money. Instead of allocating funds toward travel, take the time to develop your own workshops and seminars.
You don't even have to rent out a space when your business building is large enough. With a creative mind, you can develop activities and instructional guides to bring the same information to your employees without spending all of that money. You may even ask employees to contribute ideas for the workshops.
When you are look at your budget and realize you don't have enough money to increase your brand marketing efforts, you may need to cut back in other areas. These decisions can be difficult to make, especially when they directly affect your employees. In the long term, however, these moves can be for the benefit of your team.
Auto accident fatalities are one of the most common and tragic types of death that happen around the world each year. Hundreds of thousands of people lose their lives due to a lack of driving safety, either on their part or other drivers on the road. While misuses of smartphones and GPS devices contribute to car accidents, they can also increase safety on the road. There’s an app for everything, including ways to prevent distracted driving (ironic as that may seem). Here are a few apps that can improve the safety of your driving.
1. LifeSaver uses GPS technology to monitor your driving and rewards you when you drive safely. The app also prevents you from using your phone while driving. If your friends contact you while you’re behind the wheel, it automatically sends a text that you’ll contact them when you’ve arrived at your destination. LifeSaver even features a “Driver Portal” so parents can view their children’s driving behavior. And if you own a business with a fleet of drivers, managers can monitor their drivers’ driving habits as well. LifeSaver lives up to its name.
2. TrueMotion Family monitors how you drive with a ‘trip score,’ geared to help you improve. After each drive, the app reviews how you handled yourself behind the wheel and creates a score based on how distracted you were and how safe you were driving. You can even compare scores and make it a small competition on who can get the best score and be the best driver. Additionally, you can view your family members’ real-time location on the road as well as their driving history. TrueMotion Family is available on both Android and iOS.
3. The SafeDrive app actually rewards you for not using your phone while driving. When you get in your car, simply open the app, press “Play Now,” and keep your hands off your phone screen. You’re awarded points if you don’t touch your phone during the duration of the drive. The points are added to your account and you can use them on real products. Even if you don’t have enough points for a product, you can still use what points you have to get a discount.
4. If you have a teen driver, Canary is the app for you. This app allows parents to see how frequently their teen unlocks their phones while driving. It also allows you to see when your teen drives above the speed limit.
5. DriveSafe.ly is a little bit different from the other apps on this list in that is doesn’t track your bad habits. Instead, it helps keep you from doing them while driving. The app can read your texts and emails aloud to you while driving, while also sending an auto-reply message you can set. When used correctly, this app will keep your eyes from staring at your phone and keep them focused on the road.
It doesn’t matter which app you decide to download on your smartphone. Whatever you choose will result in a marked improvement in your driving safety and while that won’t completely cut out your chances for an accident, since there’s still the carelessness of other drivers, you’ll be doing your part to make the roads safer. That’s a step in the right direction.
When it comes to building a business website, presentation is key. A business can be the best in its market, with a genius idea ahead of its time. It can have the most prime location in the city and the friendliest customer service providers in the industry. Yet, these vital elements cannot unlock the business’s full potential without a culturally relevant and informative website layout.
In a media-centered world, audiences are unabashedly attracted to images. Before reading content--before even reading the name in some cases--consumers doing a general online search will click a link and spent 3 seconds assessing a website based on its layout. Therefore, having a recognizable logo is only the first step in attaining visual credibility.
Apple employs a simple — but effective — marketing strategy by placing a practically luminescent picture of their latest iPhone model right in the center of the screen. Its bright colors and trademark design capture the attention and the consumer is likely to spend another 5 to 10 seconds scrolling through the rest of the homepage. If they like what they see, their inclination to learn more deepens.
Once attention is acquired, the next step lies in making the homepage just informative enough that the consumer will click through to the links at the top. These are not click-bait, but rather enticing little blurbs — like the summary on the back of a book — that leave the reader wanting more.
Squarespace’s website does this beautifully, planting short, snappy snippets about their product next to high-quality images. They further grab viewers’ attention with a video presentation of these snippets, making it appear as though the words are being typed to communicate with potential customers on an individual basis. They also use no more than three sentences per blurb, quickly grabbing viewers’ attention and directing it right where they want it.
Western Governors University
As a big name in the online education industry, Western Governors University excels at helping potential students find all the information they need within a glance and a few clicks. With a clean, high-contrast layout, nothing distracts from the information that students are looking for. On their Business Management Bachelor Degree page, for example, a picture of a smiling woman next to the program name immediately creates a positive association for the reader and makes them think, “That happy person could be me.”
All necessary information is easy to find through the judicious use of menus and submenus at the top of the page. The content below generously applies headers, subheaders, bullet points, and “learn more” links to make it easily scannable for readers. Additional content is also clearly marked with colored sections at the reader scrolls, refocusing their attention and maintaining page engagement.
Few things are as frustrating as a company who that hides their contact information (and it makes them look like they have something to hide). Also avoid using cute names for your “About”, “Contact”, “History”, and so forth. The links at the top should be professional and direct so consumers may find exactly what they are looking for in 5 seconds or less.
Using other successful sites as models will greatly increase the likelihood of success with your own business website. If you are redesigning, you are likely to see an increase in hits as well as increased revenue, enabling you to expand further.
You need just three things in your business if you want it to grow successfully: T, L, C. (No, not ‘tender loving care.’ ...although, that never hurts either!)
You need to get TRAFFIC to your site, so you can get interested prospects to raise their hands (LEADS) and convert those leads into happy CUSTOMERS.
If you don’t have the time to focus on the right things, it’s because you’ve been focusing on the wrong things. And when it isn’t working, the answer is never to work harder or longer! It’s to pivot! Change direction! Focus on the things that matter most: Traffic. Leads. Customers.
You need a simple formula for driving traffic, building your email list, and making sales, and we have the BIG PICTURE strategy to make this all work! From website, to video, to social media, and everything in between... we can help your business thrive online.
Contact us today, to learn how Crawford Designs can help to promote your products and services!
P.O. Box 562 Laguna Beach, California 92651 United States
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