I recently read an article by an online social company who spoke with thousands of businesses and marketers over the past few years. In searching for "What is modern marketing"... I'd like to share a few takeaways from the article.
"The modern marketer has to be familiar with a lot of skills, good at many, and master of a few."
7 Invaluable Marketing Skills
“Content is King but engagement is Queen, and the lady rules the house!” - Mari Smith
Click to read the entire article "7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content".
“Content is anything that adds value to the reader"s life.” - Avinash Kaushik
1. Professional Website
Your website is the basic building block to a strong online presence; not having one makes it difficult to get your business found. It is important to have a strong website that is optimized with the proper keywords and responsive for all platforms.
Provide unique, compelling, high-quality content on your website. Keep your content fresh and updated regularly.
3. Social Media
Sites like Facebook, Twitter, and LinkedIn are keys to small business growth. These platforms have become huge forums for people to share, discuss, and promote businesses. Social “Likes” are factored into search rankings, and they can drive significant traffic to your site.
Search engines consider many factors in ranking your website. Search engine optimization (SEO) refers to the process of “optimizing’ both on-page and off-page factors to achieve high rankings for targeted search teams to reach your target market.
5. Online Directories
Citysearch, Superpages, Google Places, Yahoo Local, Bing Local, Merchant Circle, Yellow Pages, Kudzu, Yellowbook, Local.com, and Manta are just a few of the locations where you should be listed. These listings are important for local search because they help establish your NAP location (Name, Address, Phone Number) and improve your relevancy and position.
6. Online Reviews
Almost three quarters of U.S. internet users who go online before deciding to make a purchase search for consumer reviews. Others’ opinions of your products and services are very relevant in online marketing.
Need help from local experts in online marketing and implementing best practices in website design and online marketing? Contact us today!
If you are a doctor or run a medical practice, you need to have a strong digital presence. In today's world, the internet has made it easy for competitors to take your share of the medical market. To prevent losing potential patients, use these proven techniques of online marketing that will boost your business.
The first thing about online marketing to understand is the power of Search Engine Optimization (SEO). This refers to making your site rank better in the organic, or natural, search results from Google, Bing, and other search engines. Without SEO, your practice won't show up when people are searching, and they might not come into your office for a procedure or assistance.
A huge part of SEO is ranking higher based on the keywords you use. For instance, if you are an optometrist in Los Angeles, you would want to use a combination of phrases and words surrounding eyes, doctors, optometrists, Los Angeles, and more than you think your target market would be using. Hire a content writer to produce articles that include these words and begin to build your online presence and get found.
Your content should not be low quality. It should actually provide value to the reader or viewer. First, you want to do this because it helps boost your brand and authority in your patients' eyes. Secondly, if it is more engaging, people will stay on your site longer and boost your SEO.
You can have the best keywords in the world and fantastic articles on your site but still not rank as high as you want. The reason is that another major component of this SEO is your backlink profile. A backlink is simply any link from another website to your website, particularly other websites within your niche. The more backlinks you have, the higher you will rank in general. However, there are some exceptions.
If you have links from low-quality sites, it could actually hurt your rankings. An example of a low-quality site would be a spammy blog about fake supplements created very recently. Google finds sites like this unreliable, and if you have a backlink on it, you'll be associated with it. Google wants people to have confidence in the search results when using Google's services, so they show sites with good reputations. Don't ruin your reputation by negative association. Monitor the backlinks you have and disavow bad ones to make it clear you do not endorse them.
Don't try to cheat Google. Even professionals with certifications or IT degrees and/or SEO training cannot predict what Google will change next. Play by the rules of online marketing and watch your practice grow.
Clean On-site SEO
There are two types of SEO: on-site and off-site. Off-site SEO includes things like links and having great descriptions in the meta section of a Google result. If your off-site SEO is good, you can usually get decent rankings. But the content on your page needs to be optimized as well.
Behind the scenes, there's HTML (Hypertext Markup Language) that controls how your site is laid out visually to the end user (humans). But Google's algorithms also need to understand how your site works via software. So make sure you have a programmer who understands proper formatting for SEO.
When it comes to online marketing, it can seem confusing at first. However, it doesn't have to be. If you want your medical practice to thrive, it is possible. But you need to use the tips above so you rank higher and can be found by the right patients. That way your practice will grow in the way you envisioned it in the first place.
Gettysburg web design agency, Crawford Designs, LLC has been serving customers in the area for over 12 years. We are a local digital agency with local values and are committed to the highest levels of service and business quality.
My name is Jill Crawford, and I decided to start Crawford Designs, LLC because I had previously been in the printing industry for 15 years, and with the trend towards digital marketing services, I quickly appreciated that there was a huge level of demand for website design services.
I made the leap to becoming a digital media agency, though I have retained my connections with the traditional media sector as my customers need both print and digital design and marketing support. By bridging the gap between the two, we are able to create marketing materials that our customers can use online and in the real world.
Gettysburg Web Design Client Profile
My ideal client is a small to medium-sized business, based in the area up to 60 miles from Gettysburg PA, and is looking to work with a dedicated web design professional who will collaborate and learn your business from the ground up.
In particular, I am looking for clients who understand that there website is a crucial element in their brand and company positioning, and who also understands that how their customers view them is more important than how a business views itself. Your company brand lives in the mind of your customer, so my job is to get inside their heads as much as yours!
The most satisfying aspect of client work is when an initial engagement or website development project turns into a relationship based on trust and value.
What Other Services Do We Offer
In addition to being one of the leading website design firms in Gettysburg, I draw upon my background in the print and media industry to deliver video marketing and print design services.
Video marketing is extremely powerful as a branding and conversion tool to help you generate leads and prospects, not only from your website, but also from the full range of your digital footprint. Explainer videos are very popular, not least because they work so effectively, and while a picture may say a thousand words, a brief video on your business or product and service offering will rapidly move your target audience through to being a good prospect and a hot lead.
Our video service starts from just $97 with no payment or upfront commitment, offering superb business value which cannot be beaten in the Gettysburg PA area.
Our print media services encompasses the full spectrum of marketing and business collateral, including Annual Reports, leave-behinds and slicks, direct mail and holiday cards, letterheads and mouse mats, and other promotional items.
If you have a need, please call or email us with your query and we will quickly provide you with an estimate and consultation.
We also offer specialist digital marketing services, such as SEO (search engine optimization) and PPC (pay-per-click using Google AdWords or Bing Ads) through our trusted partner, Wellspring Search.
Contact us for a free, no-obligation consultation for your next web design project:
Crawford Designs, LLC
50 Seymore Road
Gettysburg PA 17325
Online marketing is the hottest thing in the business world today. According to statistics, a majority of clients rely on search engines such as Google to find goods and services within their localities and beyond. As such, it is almost mandatory today for every business owner or manager to have a business website in place. However, having a site is one thing and attracting online traffic is another.
To maximally benefit from online marketing, you must ensure that your company’s website is among those appearing on the first pages of prominent search engines whenever potential clients search for particular keywords. To achieve this, you will need a boost from several Search Engine Optimization (SEO) tools. Here are five of the most effective tools that will help you get a top SEO ranking and a subsequent substantial online traffic.
Google PageSpeed Insights
Among the SEO practices that determine the ranking of a website is its usability and speed. The Google PageSpeed Insights tool helps you to know how usable your company website is on a variety of devices like desktops and smartphones. Most importantly, the tool checks the loading time for your URL and advice you on the areas to improve on.
How you phrase keywords on your company website and blogs go a long way in determining how much traffic comes your way. Going by the general SEO practices, the value of a keyword changes with seasons and localities. Google Trends helps you to know which search terms are trending at a given time and which ones are popular in particular regions.
The content you write on your company website and blogs may at times be a hindrance to the success of the site on different search engines. DeepCrawl scrutinizes information on the site and points out the various technicality problems that you may need to iron out to push your website up the rank.
QuickSprout Website Analyzer
This is a tool that comprehensively analyzes and give solutions to nearly each of the common SEO practices. The tool will tell you which links are mostly associated with your company website, what your competitors are doing, and the tags to make in your content.
Responsive Design Test
This tool will help you know how your company website appears on different devices. The tool will help you have sharp websites both on computers and phones, consequently raising your SEO ranking.
There are numerous tools out there that can significantly impact your company’s SEO ranking. However, the few discussed in this article are good for a start.
Opportunities for marketing have drastically changed in the past few years due to the emergence of the internet and advancement in technology. Not only is native marketing taking over traditional advertising, but direct selling and network selling is taking over traditional salesforces (consider the rise of brands such as doTERRA or Cutco). If you are involved in direct selling of any kind, don't think that you can't utilize the power of online marketing too. By using a personalized marketing strategy on your own website and tapping into the power of social media sites, you can increase brand awareness and produce more leads or sales.
Use a Professional Website Design
While the internet is a great place for marketing, you don't want to just use a cookie-cutter template to market your business and products. You must distinguish yourself from the thousands of other people in your industry. All too often, direct sellers will just use the marketing tools that are provided by their parent company. It's much better to utilize a professional website design and build your own brand. By adding that extra amount of flair and personality to your marketing, it sets you apart from all the other sellers in your niche. You can become an authority figure who people respect when you have a site that's been created with a professional website design.
Social Media Pages Work
Social media sites are one of the most popular destinations on the web. By starting a Facebook Page that profiles your brand, you have a chance to connect with other individuals who may be interested in your business or the products that you sell. You can send your social media Page visitors directly to your website so that they can learn more about your brand and what you have to offer. By having a professional website design on your site that uses the same colors used on your promotional page, it helps strengthen your brand awareness. People love to share videos and images with their friends. If you create value and post it on your Page, it's likely to be shared.
Success With Tweets
By utilizing Twitter, you can quickly inform followers about contests, events or discounts. It's also an excellent platform for network marketers, which is all about gaining more people. Market your events and use the chat session feature to start a discussion with anyone who is curious about your business. Use the Search bar, to look for other people who are tweeting about your company and products. When you discover a positive comment, use that as a testimonial and add it to your Favorites list.
As you can see, having your own branded website and a combination of marketing that includes social media sites, you can increase your brand awareness, which will help boost leads and sales.
A web designer draws up a detailed estimate for the implementation of a project. To do this, a web designer analyzes a project’s needs and imagines the most appropriate solutions and interfaces. A web designer elaborates the specification of the future site (functions, ergonomics, architecture, etc.) and intervenes in the drafting of the specifications.
You should have good experience and a good knowledge of web tools, graphic and multimedia capabilities. A webmaster is a lot of things. There is the graphic design aspect, graphic training, the programming aspect, computer training (the web is only one application and the simplest) and the animator aspect. Several jobs usually belong to a web designer as a project progresses.
In addition to being a professional in the world of the web and possessing good computer skills, the web designer must be endowed with other great qualities to carry out all of his projects. There are many who want to work in this sector and the web is usually relegated to large applications or sites with a CMS or a framework.
In the process of creating a website, the web designer intervenes well before the concrete creation. However, an online bachelors degree will teach you a lot and quickly, and it will give you professional frameworks and rules that one does not find by being self-taught.
Doing a job requires you to become a developer or to have a specialty and have fairly important experience in it. By yourself, you will spend many years tinkering without being able to take off or compete with students out of schools.
Learn Project Management
In a company or as a freelancer, the web designer is also a project manager that directs different experts to satisfy the requirements of customers. Whether schooled, or self-taught it is a trade and experience will be paramount once knowledge is acquired. As the first contact with the client, a web designer helps the client first of all to define a project.
If the goal is to design websites tailored for clients, the web designer is in charge of carrying out precise studies before advising its interlocutors. His goal is to translate his client's ideas into words. He therefore possesses relational but also managerial qualities that allow him to manage men and supervise their work.
The web designer’s communication skills allow him to have a good relationship with the many people involved in a project. There is also professional training, but like any training, it does not alleviate the knowledge required. With a web designer’s customer, this professional must be available and perfectly attentive.
Look for a specialization in my description of the webmaster job and orient yourself towards the studies this requires. The web designer knows how to imagine, and find solutions adapted to all his clients’ needs. This web professional who intervenes with his clients before the design of the site truly has a role of adviser who uses his expertise in order to target his clients’ needs before proposing adapted solutions to them.
He then gains responsibility of overseeing the execution of a project from A to Z and managing budgets. This is why companies are no longer satisfied with "tinkering" designers but are calling on professionals who are increasingly qualified to create or renovate their sites. This ensures that the designer meets the deadlines and constraints. The designer usually works within digital services companies or with web agencies.
Technology is an avenue most healthcare professionals – including other stakeholders in this profession – are turning to in order to design systems and devices that will help run hospitals and clinics efficiently. We shall be discussing top five technologies a clinic requires to operate efficiently while limiting medical errors.
Social Media Automation
Social media technologies like Twitter, Facebook, wikis, blogs, CaringBridge, podcasting, are vital for competing in the modern healthcare industry, and most clinics have been slow to adopt. Even the few that use it don't do it in a well-structured way. If you would like to communicate and reach a broad patient population, instilling a social media plan with an automation service like Hootsuite is critical. Basics of such a social media plan include assessing the clinic's responsiveness, creating dialogue, establishing a direction, and monitoring analytics to see how the clinic's presence is received.
Staffing Management Technology
Staffing and labor expenses claim a large portion of a clinics budget. To keep such records in check, consider implementing a staff management technology that helps you keep scheduling efficiently without sacrificing patient care.
Electronic Health Records
Electronic health records let doctors and nurses get real-time information they can rely on to make vital health decisions for patients. They are a digital version of the medical charts offered to patients in paper form. According to Checkpoint, EHR that is integrated with the cloud can even manage e-prescriptions and enhance data security. When you have this system, your healthcare team will easily get complete views of the health history of patients. Doctors will know more about dangerous symptoms or signs, drug interactions, and other medical errors.
Computerized Physician Order Entry
Technology can be used to reduce prescription errors through an electronic physician order entry system. This technology will allow your doctors to order tests, procedures, and medications directly via the clinic's main system. It gets rid of issues associated with illegible writing, which can be very dangerous particularly when it comes to drugs with similar names.
This is the most accurate identity authentication system available on the market today, according to Health Care IT News. Recently, it has emerged as an excellent solution that can identify patients in a healthcare setting. When used in your clinic, this technology will help you confirm that patients are who they say they are. It can also identify potential drug allergies and interactions and prevent patients from getting treatments meant for someone else.
Professional Website Development
We’re two decades into the 21st Century, and a business internet presence has become vital for companies and clinics in every industry to remain competitive. And simply having a website isn’t enough! Your website must be optimized for search engine rankings, for patient acquisition, and for partnership retention. Most clinics now have an online system to process payments and hold account information. This is not an area where you want to scrimp or DIY. Make sure to hire yourself a professional website developer to maximize your branding and web presence.
If all clinics simply implement these five technologies, they will connect with patients effectively, and medical errors will decrease significantly. Consider trying them out for best results.
The goal of your website is to increase engagement with potential customers and individuals who are already familiar with your brand. How your website is designed will play a key role in impacting business sales. To ensure that your site is fully optimized to provide positive interactions with visitors, it's best to incorporate these 5 guidelines into your website design strategy:
1. Colors and Appearance
The colors that are used on your website should be appropriate for your industry. As an example, green is often a color that's used on financial websites as it provokes a look that is financial. It can be associated with the color of United States currency and is one of the cooler colors. Also, you will see the color blue on these type of sites. A feeling of trust is associated with this color and that's important for an audience when financial information is being discussed.
2. Satisfaction and Consistency
When a user visits your site and sees a visually appealing design, it predisposes them to automatically be satisfied with the services or products that you sell. Their mindset will be more approving and positive. As an example, imagine a large brand like Samsung. They offer product lines such as Samsung appliances, smart TVs, cameras, computers and PCs. Within all of these product lines, there is a strong relationship and brand identity.
When marketing is conducted, the personality and attitude of the brand is projected. This taps into the subconscious mind of a customer. It just feels better to purchase from a brand when you respect them and have loyalty to their products. This can be projected with the design of your website.
3. Loading Speed
Another factor that should be considered in your design is the speed at which your content appears in the browser. Faster loading times equal user satisfaction, and it will also increase your chances of being ranked higher in the search engine results pages as Google factors this element into their algorithm.
4. Mobile Responsive Design
Each year, the number of smartphone users on the internet is rising. Individuals have switched from personal computers to smaller devices. This interaction requires you to make sure that your website can be seen on all types of devices -- personal computers, tablets and mobile phones. To ensure that your website correctly appears in the browser for each device, you must use a responsive design that automatically changes the size and position of the content on your website. If you don't have a responsive design and a potential customer lands on your website with their smartphone, you will lose a potential sale if they have to scroll all over the place to navigate your content.
5. Placing Your Call To Action Elements
You can increase your conversions by placing prominent call to action elements on each page of your website. By simply telling your visitors to "click on a button" or "read more," you are provoking a response. This entices your audience to perform an action that will take them one step closer to completing a sale. When a call to is used at the end of an article or above the fold on the main page, it attracts attention and increases engagement.
Content marketing has a ton of benefits for your business and can really augment a decent marketing strategy. The practice can increase the online and real-world visibility of your brand, enable you to hone closer and deeper relationships with your customers, and increase customer loyalty among the customers that you already have under your belt. But along with written articles and words, what other kinds of content should your business be using?
To be truly effective, your content marketing needs to encompass social media, search engines, and PR. You should also be couching your content marketing within a larger inbound marketing campaign designed to create leads and boost your inbound traffic. Content strategy is another important facet to all of this. So, what more can you do?
web. video. print.