Social media marketing for small business – any business – has changed dramatically in the last several years. One way it has changed has been the introduction of smartphones. No matter where you are --New York City or Adams/York County, knowing how to use your smartphone to help you in your social media marketing efforts will ultimately save you time and money.
Today, an increasing number of people are receiving all their information on their phone. Emails, social networking, voicemails, banking, news, business and entertainment are all conducted on phones. Remember the day when you felt “naked” when not wearing a watch? Today, most people would agree that without their smartphones in tote, their lives literally come to a screeching halt. With Apple recently launching the iPhone 4S, an even more powerful tool, smartphones will continue to drive email, social media and mobile marketing. If you had doubts about using any of these methods to promote your business, think again. By integrating your smartphone capabilities into a “smart” marketing campaign, you will dramatically impact your marketing efforts. By using mobile marketing, small business owners get ahead or at least “on time” for the game of business. Smartphones allow you to respond quicker to emails. Social media marketing is instant with responses to Twitter, Facebook and others being at your fingertips. In fact, research has found that people who own smartphones are most likely to be “hyper” users. They constantly check email and Facebook. Just got your smartphone? Consider creating a mobile version of your website. Also, find out which type of social media presence work best for your business -- Facebook, Twitter, YouTube etc. Don’t forget to track your results. Talk to a small business owner who just received a smartphone and ask him if he is better off with one. He will say a definite, “Yes.” As much as digital media consumes our lives, it also opens doors to new opportunities.
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When it comes to traditional marketing, small shops forget a rather simple and free way to get exposure to their business: Getting an article published about your business. People still trust printed news and having a story about something related to your business will increase credibility and visibility.
However, not all small business owners know how to work with media. Here are some general guidelines when it comes to getting print media to be interested in your story.
Are you an Adams and York county small business owner? Want to make money using YouTube? It can be a great social media marketing tool.
The days when YouTube was just a way to share silly videos is long gone. Today, YouTube is more than just a place to get free video hosting. Few small business owners realize that YouTube can be a fantastic tool for lead generation, search engine optimization and social media marketing. For most small business owners, the idea of posting a video on YouTube is over the top. The good news is that you don’t have to produce your own videos to have an active social media marketing experience on YouTube. At some point, a video would be ideal, but there isn’t a requirement to get started. In fact, just interacting with and aggregating the public’s content can get bring traffic to your own site. Setting up your own channel will help you start getting optimized, allowing you to build a reputation and create a foundation for attracting potential customers or prospects. Other things you can do include: • Creating playlists of your favorite videos • Rating videos (1-5 stars) • Listing favorite videos (another playlist) Just like blogging and other social media networking sites, YouTube has various sharing options as well. YouTube users can share a video using popular social networking sites including Twitter. Plus, YouTube allows you to understand how your market responds to your content – a big plus for any small business. Who doesn’t want to know about market statistics and data? So go ahead, try YouTube. Before you know it, you’ll be an expert at publishing videos and using it as a small business marketing strategy . . . and you’ll most likely have fun doing it. Over 85% of people contact businesses they find in local searches. That's why 100% of businesses need to be online! Your local business has many options, to remain current online such as a website, business facebook page, social networks, videos, blogs, online ads, etc. Even for businesses with a limited marketing budget, there are ways to promote your business online. Here are 10 free ways to promote your business online:
Here’s a good tongue twister for the day? Say “Build a Better Business Blog” three times!
This mantra can be difficult to say but small business blogging shouldn’t be that big of a deal. There are blogging tips and guidelines to help your small business create not just a blasé blog but a successful internet marketing tool that will ultimately bring more business. Here is a basic checklist to review each time you are just about to publish your blog:
These days, it seems everyone blogs about something. Most won’t follow any type of rule. But if you want your blog to help grow your small business, you need to do it correctly. With guidance from these tips and plenty of practice, just like the tongue twister, you are bound to get it right. |
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