All Facebook has an interesting article about marketing on Facebook. They share 5 ways to fail at the largest social network ever. Here's what they say:
If we were to flip these points around, then you could say the way to succeed at marketing on Facebook is to understand your audience, be creative, track your efforts, build relationships, and hire the experts. That isn't so hard if you think about it. You should attempt to understand your audience as a first step to marketing, period. Whether you intend to market your products online, through social media, or in traditional ways, understanding your audience is a key component. And, of course, marketing is all about imagination. All successful marketers are creative. And they also track their results. These are two essential ingredients to any marketing plan. Social media marketing is building relationships. If you don't focus on the most basic fundamentals, then why bother? Finally, hiring an expert in social media means that you get to tap into the wealth of knowledge their experience has gained. Don't try to reinvent the wheel. Do what has been proven, hire the best, and put your nose to the grindstone.
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As a graphic designer, I'm a little bit biased. Graphics make things look prettier. But let's be realistic. Without good copywriting, there is nothing to pretty up.
Imagine getting a brochure in the mail with nothing but pictures. They're pretty pictures. But "So what?" you say. What do they mean? What is the marketer who sent this to me trying to say? We aren't cavemen looking at drawings on a wall, after all. If that makes sense to you, then you understand the dilemma of a modern-day marketer. Pictures may be worth a thousand words, but unless they accompany actual words, they're just pictures in a vacuum. You need great copywriting too. In fact, savvy marketers know that it is the copywriting that actually sells and gets the reader to take action. It's the words on the web page that get the click-through. It's the words in the brochure, or on the billboard, that get the reader to pick up the phone and call you. The graphics are there to support the copy, not the other way around. It's important in marketing to make sure you get the horse and the cart in the proper order. If you don't, you might not get anywhere. Internet marketing is a lot simpler than many small business owners make it. In fact, it's so simple that I'm about to give you a 3-part recipe that will almost ensure your success as long as you don't do anything superstar athlete level stupid.
What is the recipe? Here it is in all its simplicity:
This is a real simple recipe that anyone can follow. You don't have to be a genius to succeed online. You just have to follow the 3-part recipe. Should Adams County business owners use social media? You've probably heard of sites like LinkedIn, Facebook, and Twitter. But maybe you think they are just hangouts for frustrated teenagers and stay-at-home moms. Not true. You can also use them for business.
Here are 4 good reasons to use social media to spread the word about your small business in Adams County, Pa.
Social media is the wave of the future. It's the way the Web is moving and before you know, if you don't have a social media presence, you will be lost like a canoe without a paddle. When it comes to traditional marketing collateral like brochures, flyers, and other print materials, who should you let write them? You have several options.
A lot of people try that, but let me tell you why it could be a big mistake. You know your business. Maybe too much. How difficult is it to take a step back and view it from the outside? For most business owners, it's difficult. Writing your own brochure could mean that you tell too much, don't tell enough, or miss opportunities to highlight the benefits of your product or service rather than the features. Let the professionals do what they do best. A better alternative to doing it yourself is to hire a ghostwriter. Many ghostwriters are very good at writing copy. That's why they're ghostwriters. But not all of them are graphic artists so while they may write a great brochure, who's going to design it? You'll still have to hire a graphic designer to design the brochure. A marketing firm will handle the process of creating your marketing collateral from the start. A good marketing company already has relationships with graphic designers and ghostwriters and can oversee the process from beginning to end, picking the right person for each piece of your collateral. And it can often be done less expensively than managing the process yourself. |
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