The most effective marketing for a small business today is e-mail marketing. And there are several reasons why e-mail marketing takes the prize.
- First, e-mail is inexpensive. Twenty years ago, effective marketers swore by direct mail. Now, the best direct mail marketers are using e-mail. It's less expensive than snail mail and more effective. You can send out an e-mail blast to 10,000 recipients for about the same price that you can send one out to 1,000 recipients.
- You have permission. Unlike snail mail, you need some kind of permission to send out e-mail communications to people. Once you get permission, they expect to receive e-mail from you.
- Higher response rates. Some e-mail marketers report a 50% response rate, or more. That's not to say that they sell to 50% of the people who receive their e-mails. What it means is they can sell to 50% of the people who respond to a link within their e-mails. If you send out 1,000 e-mails, get a 10% click-through rate, and sell to 50 people, would you do it?
- Everyone has an e-mail address. Almost. More than 90% of the people today have e-mail. In 10 years, that number will be almost 100%.
E-mail marketing is the most cost-effective marketing on the planet. Find out why you should have an e-mail newsletter.