What's the most effective kind of marketing today? You can bet it's not the Yellow Pages. How about billboards? Newspaper ads? Television? Radio? The answer No, nope, nada, and nil.

The most effective marketing for a small business today is e-mail marketing. And there are several reasons why e-mail marketing takes the prize.

1. First, e-mail is inexpensive. Twenty years ago, effective marketers swore by direct mail. Now, the best direct mail marketers are using e-mail. It's less expensive than snail mail and more effective. You can send out an e-mail blast to 10,000 recipients for about the same price that you can send one out to 1,000 recipients.
2. You have permission. Unlike snail mail, you need some kind of permission to send out e-mail communications to people. Once you get permission, they expect to receive e-mail from you.
3. Higher response rates. Some e-mail marketers report a 50% response rate, or more. That's not to say that they sell to 50% of the people who receive their e-mails. What it means is they can sell to 50% of the people who respond to a link within their e-mails. If you send out 1,000 e-mails, get a 10% click-through rate, and sell to 50 people, would you do it?
4. Everyone has an e-mail address. Almost. More than 90% of the people today have e-mail. In 10 years, that number will be almost 100%.

E-mail marketing is the most cost-effective marketing on the planet. Find out why you should have an e-mail newsletter.