Social media marketing for small business – any business – has changed dramatically in the last several years. One way it has changed has been the introduction of smartphones. No matter where you are --New York City or Adams/York County, knowing how to use your smartphone to help you in your social media marketing efforts will ultimately save you time and money.

Today, an increasing number of people are receiving all their information on their phone. Emails, social networking, voicemails, banking, news, business and entertainment are all conducted on phones. Remember the day when you felt “naked” when not wearing a watch? Today, most people would agree that without their smartphones in tote, their lives literally come to a screeching halt. 

With Apple recently launching the iPhone 4S, an even more powerful tool, smartphones will continue to drive email, social media and mobile marketing. If you had doubts about using any of these methods to promote your business, think again.  By integrating your smartphone capabilities into a “smart” marketing campaign, you will dramatically impact your marketing efforts.

By using mobile marketing, small business owners get ahead or at least “on time” for the game of business. Smartphones allow you to respond quicker to emails. Social media marketing is instant with responses to Twitter, Facebook and others being at your fingertips. In fact, research has found that people who own smartphones are most likely to be “hyper” users. They constantly check email and Facebook. 

Just got your smartphone? Consider creating a mobile version of your website. Also, find out which type of social media presence work best for your business -- Facebook, Twitter, YouTube etc. Don’t forget to track your results.

Talk to a small business owner who just received a smartphone and ask him if he is better off with one. He will say a definite, “Yes.” As much as digital media consumes our lives, it also opens doors to new opportunities.