Every day I get the question, "How can I get found on search engines" or "What can I do to improve my seo results?"  When you type in this question on Google search, you get over 9 MILLION results (most of which offer "guaranteed top of page one" for a mere $1,000/month!) I wish I had that secret formula, but the answer is not that simple. 

Now, Google has introduced 'Search plus your World', and now search results get even better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.

Here is a great explanation of the difference in search results (whether you are logged into Google+ or not) by Lee Odden, CEO of @TopRank:

Logged out – Google search results when you or other users are not logged in are as close to “generic” as you’ll get, but they are still customized according to your geographic location and your click activity during the session.  The days of generic search results that can be predictably viewed by more than one person in different locations is gone. If you do search while logged out, you’ll get a more generic experience than logged in – so it’s worth noting the difference.

Logged in – Users of Google services who are logged in while searching will almost certainly be presented with unique search results.  Personalization can be influenced by a variety of factors, including the recent social signals integration of Google+ into Google search results – aka Google Search Plus Your World and especially from the universal Google product data sharing that will start March 1st 2012. Other influences include past search history, geographic location and your interaction with search results are factors for Google to adjust search results just for you. Keep in mind, logged in or out, there are over 20o signals used to sort search results.


Take a look at the video below, to learn more about the new way that search results work:

Ask yourself these questions: 

• Are you satisfied with your current website? 
  
• Is your website user-friendly and easy to navigate? 
  
• Do you have control over updating and editing your site?
• Are your visitors turning into customers?
  
• Does your website comply to current web standards? 

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

You've been in business a long time and you've had a lot of press releases written over the years. So you know what it takes to capture the attention of the press and get your business in the limelight. But what if you're making your move online and you want to publish press releases on your website or distribute them to press agencies over the Internet. Should they be re-written?

This is a tricky question because in the end a press release is a press release. It serves one purpose. You are trying to win the attention of news editors in order to get them to write a story about you. Is there a different strategy for online press releases?

Yes and no.

You'd write the press release for online distribution pretty much the same way you'd write it for off line distribution except for one big difference. It's called SEO. Search engine optimization.

Your press release will get a lot more attention if it is written as much for the search engine audience as it is for the news audience. That means you want it to rank well for specific key phrases that people (news professionals) will search for. 

Also, you must realize that your press releases published online have the potential to be read by members of the general public so you really have three audiences: 1) Search engines; 2) News professionals; 3) The general public. As long as you address the needs of your three audiences, your press releases will do their jobs well.