- You can try to write it yourself
- You can hire a ghostwriter
- You can hire a marketing firm and let them pick your writer
A lot of people try that, but let me tell you why it could be a big mistake. You know your business. Maybe too much. How difficult is it to take a step back and view it from the outside? For most business owners, it's difficult. Writing your own brochure could mean that you tell too much, don't tell enough, or miss opportunities to highlight the benefits of your product or service rather than the features. Let the professionals do what they do best.
A better alternative to doing it yourself is to hire a ghostwriter. Many ghostwriters are very good at writing copy. That's why they're ghostwriters. But not all of them are graphic artists so while they may write a great brochure, who's going to design it? You'll still have to hire a graphic designer to design the brochure.
A marketing firm will handle the process of creating your marketing collateral from the start. A good marketing company already has relationships with graphic designers and ghostwriters and can oversee the process from beginning to end, picking the right person for each piece of your collateral. And it can often be done less expensively than managing the process yourself.